UNSPSC 80171603: Publicity and marketing advisory service

Public relations consultation services relating to provision of publicity and marketing advice and consultation services

UNSPSC 80171603 Publicity and marketing advisory service is a Commodity code. State and local governments use this code to procure strategic communications planning, media relations, campaign development, and advisory services supporting infrastructure projects, public health initiatives, tourism promotion, and internal communications. Recent opportunities show substantial demand for full-service publicity and marketing support covering press releases, social media content, video production, print materials, digital advertising, community engagement, and brand management across multiple channels and audiences.

State departments dominate recent activity under this code, particularly Florida's Department of Transportation (District 4 and District 6) and the Department of Agriculture and Consumer Services, which has issued numerous sole-source notices for "Fresh from Florida" grocery marketing programs with retailers, distributors, and promotional agencies nationwide and internationally. City governments (Orlando, Milpitas, Dallas, Peoria, Enfield) and county bodies (Broward, Orange County Transportation Authority, Dallas County, Columbus Consolidated Government) solicit under the code for facility marketing, recycling behavior change, brownfield community engagement, and streetcar safety education campaigns. State agencies and higher-education institutions (Rhode Island, Connecticut, Illinois, Metropolitan State University of Denver, Community College of Rhode Island) issue under the code for photographer and videographer services, digital advertising for student recruitment, wildfire preparedness marketing, and tourism promotion. The geographic footprint spans Florida (particularly strong activity), Texas, Arizona, Connecticut, Oregon, Colorado, Rhode Island, Illinois, Arkansas, Georgia, and internationally (Australia, Israel, Mexico, UK, Dominican Republic). Florida Department of Transportation District 4 is a standout repeat buyer, with multiple contemporaneous solicitations for districtwide communication and outreach services. The Florida Department of Agriculture and Consumer Services issued at least fifteen sole-source notices in August–September 2026 alone for grocery retailer and international marketing partnerships.

Representative recent opportunities include the Florida Department of Transportation District 4's RFP for districtwide office of modal development communication and outreach (proposals due October 12, 2026, maximum $1.5 million over five years, covering press releases, campaign videos, printed media, and social media for Broward and Fruitville service areas); the Florida Department of Transportation District 6's RFP for districtwide public strategic communications consulting on construction projects (proposals due October 28, 2026, indefinite-quantity base term with $1.5 million ceiling, requiring strategic communications and construction crisis communications managers, social media and digital marketing, and multimedia production); the City of Milpitas RFP for communications and marketing support services (proposals due July 28, 2026, five-year term, covering graphic design, video production, media planning, and public service announcements on emergency preparedness and water conservation); the Orange County Transportation Authority's RFP for OC Streetcar safety awareness and public education program (proposals due September 22, 2026, $200,000 initial term funded through Federal Transit Administration, requiring multilingual safety campaigns targeting school children, motorists, and disadvantaged communities); and the Oregon Department of State Fire Marshal's request for strategic marketing support (proposals due October 9, 2026, Oregon small businesses receive ten percent preference, scope includes wildfire preparedness campaign strategy, creative development, media planning, and community engagement with Spanish-language adaptation required). The code is active across state procurement offices, regional transit authorities, municipal economic development and parks departments, and special-purpose districts, with a mix of competitive RFPs and sole-source notices reflecting both new-need procurements and continuation awards to established vendors.