UNSPSC 80171603: Publicity and marketing advisory service

Public relations consultation services relating to provision of publicity and marketing advice and consultation services

UNSPSC 80171603 Publicity and marketing advisory service is a Commodity code under which state and local governments currently procure strategic marketing counsel, media relations, public relations, creative campaign development, and advertising placement services. Recent solicitations show government buyers engaging firms to develop integrated digital and traditional media campaigns, manage community engagement and public outreach, conduct crisis communications, produce multimedia assets, and report on campaign performance and reach. The mix of issuing bodies spans state agencies (Texas Department of Agriculture, Texas Office of the Governor, Utah Department of Alcohol and Beverage Services, Connecticut Department of Administrative Services, Florida Department of Transportation), counties and cities (Broward County, Pinellas County, Pasco County, Columbus Consolidated Government, City of Milpitas, City of Fort Worth), and special-purpose districts (Greater Lakes Water Authority, Jacksonville Transportation Authority, Greater Orlando Aviation Authority, Valley Transit). State tourism boards and convention bureaus are standout repeat buyers, with Texas's Economic Development and Tourism Office, Pinellas County's Visit St. Pete-Clearwater, Broward County's Greater Fort Lauderdale Convention & Visitors Bureau, and Collier County's Convention & Visitors Bureau all soliciting PR and marketing contracts in recent months.

Activity clusters heavily in Texas, Florida, and a secondary tier across Connecticut, Georgia, Illinois, Michigan, and Wisconsin. Representative recent opportunities include the Texas Department of Agriculture's RFP for a Summer Media Campaign (solicitation 5510001089, due August 6, 2026) covering digital advertising, social media, print and broadcast placement, creative development, and monthly reporting; Columbus Consolidated Government's RFP for community engagement services supporting an EPA Multipurpose Brownfield Grant (solicitation PE70662NONST2027000000117, due August 21, 2026); the City of Milpitas's RFP for on-call communications and marketing support including graphic design, video production, and media planning (solicitation 26-155, due July 28, 2026); and Pinellas County's RFP for public relations services targeting domestic U.S. and Canada markets (solicitation 260424RFP, due April 23, 2026, at $165,000 Year 1, rising to $189,000 Year 5, with a five-year total contract value near $875,000). Many solicitations carry mandatory HUB, VetHUB, or DBE subcontracting plans, with set-asides ranging from 15 percent (Broward County CBE goal) to 35 percent (Illinois BEP allocation). Insurance minimums typically run $1 million general liability and professional liability. Activity remains steady through mid-July 2026 with multiple RFPs and RFQs open or recently posted.