25-534-RFP_PIF.pdf
PDF 274 KB Posted
- Attached to
- Creative and Advertising Production Services
- Solicitation number
- 25-534-ITN
- Issued by
- Orange County, Orlando City, Florida
About this file
This Request for Proposal (RFP) is issued by the Greater Orlando Aviation Authority (GOAA) seeking qualified creative and advertising production services agencies for its in-house brands, including Orlando International Airport (MCO), Orlando Executive Airport (ORL), and Orlando International Airport Fire Rescue (ARFF). The contractor will provide design concepts for digital and print materials, including digital banner ads, broadcast commercials, billboard designs, collateral materials, trade show materials, promotional items, and event branding. The contractor will work with GOAA staff to refine final designs and execute printing, production, and delivery of both digital and physical assets while providing written estimates for each proposed project. A non-mandatory pre-submittal virtual meeting is scheduled for July 30, 2025, with a question submission deadline of August 6, 2025. Proposals must be submitted by August 21, 2025, with anticipated board contract approval on December 17, 2025. The contract term is five years with the potential for renewal options. Respondents must maintain a principal place of business within 125 miles of the airports.
The solicitation uses a 100-point scoring system with points allocated as follows: Experience and References (25 points), Methodology and Approach (35 points), Other Requirements (10 points), and Cost/Fees (30 points). Proposers must be registered to do business in Florida, demonstrate first-hand experience since January 1, 2020, and provide three professional references. The minimum requirement is five years of relevant experience. Compensation is structured around a blended billing rate and a markup percentage for third-party costs. The RFP does not explicitly outline set-aside designations or restrictions for disadvantaged enterprises. Respondents must demonstrate multilingual marketing capabilities, particularly in English and Spanish. The pricing structure shows zero-dollar line items for each of the five contract years, suggesting potential cost negotiation or a separate pricing mechanism.
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