25-534-RFP_PIF_(1).pdf

This Request for Proposal (RFP) document is issued by the Greater Orlando Aviation Authority (GOAA) for Creative and Advertising Production Services covering Orlando International Airport (MCO), Orlando Executive Airport (ORL), and Orlando International Airport Fire Rescue (ARFF). The solicitation seeks qualified creative and media agencies to develop comprehensive advertising campaigns and design concepts for digital and print materials, including digital banner ads, broadcast commercials, billboard designs, collateral materials, trade show materials, promotional items, and event branding. The contract term is five years with deliverables requiring design concepts, refinement of final designs in collaboration with GOAA staff, and execution of printing, production, and digital and physical delivery of assets. A non-mandatory pre-submittal virtual meeting is scheduled for July 30, 2025, with a question submission deadline of August 6, 2025, and a response submission deadline of August 21, 2025. The Greater Orlando Aviation Authority anticipates board contract approval on December 17, 2025.

Evaluation of proposals will utilize a 100-point scoring system distributed as follows: Experience and References (25 points), Methodology and Approach (35 points), Other Requirements (10 points), and Cost/Fees (30 points). Respondents must be registered to do business in Florida, demonstrate relevant experience since January 1, 2020, provide three professional references, maintain a principal place of business within 125 miles of the airports, and demonstrate multilingual marketing capabilities in English and Spanish. Minimum qualifications include five years of relevant experience. The compensation structure is based on a blended billing rate and a markup percentage for third-party costs. The RFP does not explicitly outline specific set-aside designations or restrictions for disadvantaged enterprises. While the pricing structure shows zero-dollar line items for each contract year, suggesting potential cost negotiation or separate pricing mechanisms, specific budget ranges are not detailed in the available documentation.