UNSPSC 80171602: Online and social media publicity service

Public relations consultation services relating to the creation of online publicity, including via social media

UNSPSC 80171602 Online and social media publicity service (Commodity) covers the planning, creation, and distribution of digital publicity content—including social media campaigns, press releases, promotional videos, digital advertising, and related outreach materials—that state and local governments deploy to engage constituents, drive awareness of programs and initiatives, and manage public communications across web, social, and traditional channels. Recent opportunities show state transportation departments, convention and visitors bureaus, tourism authorities, water districts, health agencies, and municipal governments all soliciting this work, with activity concentrated across Florida, Texas, Connecticut, Oregon, and Michigan. The mix includes transportation agencies (Florida Department of Transportation District 4, Orange County Transportation Authority), county and city governments (Broward County, Orange County, Dallas, Pinellas County, Columbus Consolidated), and special-purpose authorities (Great Lakes Water Authority, Tampa Bay Water, Eastern Regional Tourism District). Representative recent work spans: the Florida Department of Transportation District 4's $1.5 million, five-year districtwide communication and outreach contract covering press releases, campaign videos, printed materials, and social media for Broward County and Fruitville CDP (RFP with October 2026 deadline); the City of Milpitas's on-call communications and marketing support RFP for graphic design, video production, media planning, and culturally responsive public outreach across citywide initiatives (proposals due July 2026); Orange County Transportation Authority's $200,000 OC Streetcar safety awareness and public education program for multilingual campaigns targeting diverse audiences and hard-to-reach communities (September 2026 deadline); and Broward County's Request for Information on public relations support for environmental projects including the Sand Bypass Project and Port Everglades Navigation Improvements (September 2026).

Geographic activity clusters in Florida (multiple Broward County and FDOT District 4 solicitations, Pinellas County, Tampa Bay Water), Texas (TxDOT, Dallas, HHSC, multiple state office procurements), and the broader Southwest and Northeast; recent posting activity also extends to Connecticut, Oregon, Michigan, and Illinois. The code shows steady volume across a range of issuing bodies—state agencies dominate, followed by counties and regional authorities, with particular concentration among tourism-marketing-focused entities and transportation authorities. Scope diversity ranges from narrow, single-issue campaigns (wildfire preparedness in Oregon; recycling behavior change in Dallas County; streetcar safety in Orange County) to ongoing districtwide communication support with standing teams and indefinite delivery structures. Most recent contracts run two to five years with options for renewal, structure compensation on hourly rates or fixed monthly fees plus reimbursables, and require proof of liability insurance ($1 million typical floor) and compliance with state procurement preferences including small business, minority business, and DBE certifications where applicable.