UNSPSC 82101506: Transit advertising services

UNSPSC 82101506 Transit advertising services is a Commodity code that covers the sale, placement, and management of advertising inventory on transit systems and related assets — digital displays, vehicle wraps, interior bus cards, station signage, and naming rights opportunities. State and local governments use this code to procure services ranging from full-service advertising sales and revenue management to one-off media campaigns promoting tourism, public safety, and civic initiatives. Recent solicitations show transit authorities, state economic development offices, and convention bureaus using the code to manage everything from fixed advertising contracts to event sponsorships and promotional campaigns.

Issuing bodies include transit authorities (Jacksonville Transportation Authority, Valley Transit), state tourism and economic development agencies (Texas Office of the Governor, Georgia Department of Natural Resources), municipal convention and visitors bureaus (Broward County, Pinellas County, Collier County), and other state departments. The issuing-body mix is diverse but skews toward tourism and transit-related agencies seeking revenue generation or public-facing promotion. Geographic activity spans Texas (multiple Office of the Governor procurements for Australia, New Zealand, Mexico, and Israel markets), Florida (Jacksonville, Tarpon Springs, Pinellas County), Georgia, Wisconsin, Illinois, Ohio, and California, with Texas and Florida showing the highest recent volume. Representative recent opportunities include the Jacksonville Transportation Authority's RFP for exclusive advertising sales and management across bus shelters, fixed-route buses, interior cards, and digital displays (due February 24, 2026; five-year term with two optional one-year renewals; $1.5 million minimum annual guarantee required); Valley Transit's RFP for bus advertising services covering 28 heavy-duty buses in the Fox Cities region (due March 31, 2026; five-year contract with monthly guaranteed minimum revenue and percentage-of-gross-sales structure); Pinellas County's RFP for domestic public relations and tourism marketing covering the United States and Canada (due April 23, 2026; 60-month term with two optional 12-month extensions; approximately $875,000 total five-year value); and the Texas Department of Agriculture's Summer Media Campaign RFP covering digital, social, print, and broadcast advertising with mandatory DEI policy compliance verification and VetHUB subcontracting requirements (due August 6, 2026; one year with three optional renewal years; expected value exceeds $100,000). Insurance requirements across solicitations typically mandate Commercial General Liability of $1 million to $2 million per occurrence, Professional Liability of $1 million, and Workers' Compensation at statutory limits. Several procurements include set-asides or preferences for HUB (Historically Underutilized Business), VetHUB, DBE, or CBE vendors, and many impose subcontracting plans. Evaluation criteria commonly weight technical approach and capabilities at 25–40 percent, experience and qualifications at 15–30 percent, and pricing at 10–35 percent, with some procurements using best-value or phase-based selection (written proposals, oral presentations, final offer negotiations).