UNSPSC 82101802: Advertising production service

Includes agency resources assigned to production activities This generally includes specific media production activities

UNSPSC 82101802 Advertising production service is a Commodity code that encompasses the creative development, media buying, campaign strategy, and content production services state and local governments contract to promote public awareness, recruit program participants, boost tourism visitation, and communicate agency missions across digital, broadcast, print, and outdoor channels. State and local buyers are procuring video production, social media strategy and content creation, graphic design, media planning and placement, public relations, influencer partnerships, and integrated campaign execution—typically bundled with account management and performance reporting. The issuing bodies span state departments (Texas Department of Agriculture, Texas Office of the Governor, Mississippi Department of Mental Health, Texas Health and Human Services Commission, Illinois Department of Transportation), counties (Collier County, Broward County, Pasco County, Pinellas County, Dorchester County), cities (Columbus Consolidated Government, Milpitas, Fort Worth, Tarpon Springs, Cincinnati, Appleton), transit authorities (Jacksonville Transportation Authority, Valley Transit, Greater Orlando Aviation Authority), universities (Texas State Technical College, Tarleton State University, University of Georgia), and special-purpose districts (Greater Fort Lauderdale Convention & Visitors Bureau, Visit St. Pete-Clearwater, Georgia Department of Natural Resources). Texas appears in multiple solicitations across state agencies and is a standout repeat buyer; Florida is also active across counties and municipalities.

Representative opportunities illustrate the scope: Texas Department of Agriculture is requesting proposals for a Summer Media Campaign covering digital advertising, social media management, print and broadcast media placement, and creative development, with responses due August 6, 2026 (RFP 5510001089); Milpitas is soliciting on-call communications and marketing services for graphic design, video production, and media planning across citywide initiatives, due July 28, 2026 (RFP 26-155); Broward County's Greater Fort Lauderdale Convention & Visitors Bureau seeks comprehensive public relations services including strategic planning, media relations, press trips, and monthly reporting at approximately 125 hours monthly, due June 15, 2026 (contract GEN2130519P1); and Mississippi Department of Mental Health is seeking media and communications services for the STAND UP Campaign including campaign development, creative assets, and multi-channel media strategy, due February 5, 2026 (RFQ 2487-20260122153149). The code shows significant recent activity across the country, with concentration in states that generate high tourism revenue or operate large education and transit systems. Set-asides and preferences vary by issuing body but commonly include HUB, VetHUB, DBE, MBE, WBE designations where applicable. Many solicitations require subcontracting plans and carry insurance, compliance, and data security mandates reflective of state and local procurement discipline.