UNSPSC 82101802: Advertising production service

Includes agency resources assigned to production activities This generally includes specific media production activities

UNSPSC 82101802 Advertising production service is a Commodity code encompassing the full range of creative and media services that state and local governments procure to execute public awareness campaigns, destination marketing, community engagement, and institutional communications. Recent solicitations show governments buying comprehensive integrated campaigns combining strategy, creative asset production (graphic design, video, animation, print materials), media planning and buying across digital and traditional channels, social media content development, event coordination, community outreach, and performance measurement and reporting.

Issuing bodies across the code span city governments (Milpitas, Orlando, Dallas, Columbus, Pinellas County), county authorities (Dallas County, Broward County, Pasco County, Pulaski County), state agencies (Texas Department of Transportation, Texas Health and Human Services Commission, Oregon Department of State Fire Marshal, Florida Agricultural and Mechanical University), state colleges and universities (Utah Tech University, Metropolitan State University of Denver, Texas State Technical College, Houston City College System), transit authorities (Orange County Transportation Authority), convention and visitors bureaus (Greater Fort Lauderdale CVB, Visit St. Pete-Clearwater), special-purpose districts (Great Lakes Water Authority), and state-level procurement offices (Rhode Island, Illinois). Texas agencies (TxDOT, HHSC, Governor's Office, Comptroller of Public Accounts) appear as repeat buyers across multiple recent opportunities, as do Florida entities (Broward County, state agencies) and other regional authorities. The City of Milpitas issued RFP 26-155 for five-year on-call communications and marketing support with proposals due July 28, 2026, seeking graphic design, video production, media planning and buying, event videos, PSAs, storytelling campaigns, infographics, multilingual translation, and integrated media campaigns. The Oregon Department of State Fire Marshal posted S-26000-00017490 for strategic marketing support and services with offers due October 9, 2026, encompassing full-service campaign strategy, creative development, media planning and buying, content production, community and tribal engagement, Spanish-language adaptation, and campaign measurement for the "Home and First Five Feet" wildfire preparedness initiative. The Orange County Transportation Authority solicited an OC Streetcar safety awareness and public education program consultant with proposals due September 22, 2026, requiring multilingual print and digital materials, school education programs, social media content, video and animation assets, media planning, and outreach event planning. Broward County issued RFI on public relations support for environmental projects (September 30, 2026 response deadline) and is preparing a public relations services RFP through Visit Lauderdale (June 15, 2026 deadline) for approximately 125 service hours monthly spanning strategic media planning, press trips, media missions, consumer events, and monthly reporting.

Activity concentrates in Florida, Texas, California, and Oregon, with additional recent opportunities from Utah, Rhode Island, Illinois, Michigan, Georgia, Arkansas, and Mississippi. The code sees steady demand, with most opportunities issued as RFPs or RFQs demanding demonstrated experience (typically 3–5+ years), client references, creative portfolios, and strategic execution plans. Evaluation typically weights experience and qualifications at 20–30 percent, approach and methodology at 20–30 percent, personnel and team structure at 10–15 percent, and cost at 10–25 percent. Set-asides and preferences vary by issuing body: Oregon applies a 10 percent small business enterprise preference, Texas enforces DEI and HUB subcontracting requirements on certain procurements, Broward County requires 15 percent County Business Enterprise participation, and Rhode Island mandates 15 percent minority and women business enterprise participation on state contracts. Contract terms range from one year to five years, with many including optional renewal periods. Initial budgets span from approximately $54,740 (Oregon Cultural Trust sole-source to Portland Business Journal) to $55 million (Texas Tourism Marketing), though most fall in the $100,000–$500,000 range for single-agency engagements. The code remains active and pursuits are viable for firms with documented public-sector or nonprofit experience, creative capabilities across video and digital channels, media buying networks, measurable campaign results, and ability to scale across multiple audience segments and languages.