Top 100 Contractors in PSC R701: Advertising Services, FY2024

Parent companies by net contract obligations Oct 1, 2023 – Sep 30, 2024 Code page on GovTribe

The top 10 won 80% of FY2024 PSC R701 contract dollars

Ranking facts

Contract obligations
$1,635,031,888 Net of deobligations, by contracts coded PSC R701
Contractors
279 Parent companies with an obligation
Largest contractor
Omnicom Group Inc. $329 million, 19.3% of obligations
Data as of

Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV

Full ranking

Rank Contractor Net obligations Share Trend
1
Omnicom Group Inc. 4 awardees, including Gsd&M LLC and DDB Chicago Inc.
$329,346,784
Rank history: #1 in FY2021, #1 in FY2022, #1 in FY2023 and #6 in FY2025; unchanged since FY2023.
2 $238,049,735
Rank history: not on the FY2021 list, #13 in FY2022, not on the FY2023 list and #1 in FY2025; returned.
3
WPP PLC 2 awardees, including Wunderman Thompson LLC and Young & Rubicam LLC
$186,312,921
Rank history: not on the FY2021–FY2022 lists, #3 in FY2023 and #5 in FY2025; unchanged since FY2023.
4 $176,897,666
Rank history: not on the FY2021 list, #19 in FY2022, not on the FY2023 list and #2 in FY2025; returned.
5
Fors Marsh Group LLC
$150,244,604
Rank history: #2 in FY2021, #2 in FY2022, #6 in FY2023 and #24 in FY2025; up 1 since FY2023.
6
The Interpublic Group of Companies Inc 2 awardees, including Mullenlowe US Inc.
$77,463,099
Rank history: not on the FY2021–FY2023 lists and #10 in FY2025; new.
7 $74,627,798
Rank history: #5 in FY2021, #5 in FY2022, #5 in FY2023 and #8 in FY2025; down 2 since FY2023.
8 $45,123,404
Rank history: #3 in FY2021, #3 in FY2022, #4 in FY2023 and not on the FY2025 list; down 4 since FY2023.
9
Aptive Resources LLC
$43,885,844
Rank history: #8 in FY2021, #10 in FY2022, #8 in FY2023 and #31 in FY2025; down 1 since FY2023.
10 $43,112,695
Rank history: not on the FY2021–FY2023 lists and #4 in FY2025; new.
11 $35,376,060
Rank history: not on the FY2021–FY2022 lists, #60 in FY2023 and #7 in FY2025; up 49 since FY2023.
12 $29,009,270
Rank history: #9 in FY2021, #6 in FY2022, #10 in FY2023 and #22 in FY2025; down 2 since FY2023.
13 $22,297,372
Rank history: #10 in FY2021, #9 in FY2022, #15 in FY2023 and not on the FY2025 list; up 2 since FY2023.
14
HP Enterprise Services LLC Through Peraton Inc.
$15,752,825
Rank history: #4 in FY2021, #4 in FY2022, #2 in FY2023 and not on the FY2025 list; down 12 since FY2023.
15 $14,518,369
Rank history: #13 in FY2021, #12 in FY2022, #11 in FY2023 and #68 in FY2025; down 4 since FY2023.
16 $12,727,822
Rank history: #18 in FY2021, #18 in FY2022, #16 in FY2023 and #19 in FY2025; unchanged since FY2023.
17 $11,236,045
Rank history: #27 in FY2021, #28 in FY2022, #13 in FY2023 and #13 in FY2025; down 4 since FY2023.
18 $11,006,907
Rank history: #19 in FY2021, #17 in FY2022, #18 in FY2023 and #16 in FY2025; unchanged since FY2023.
19 $9,950,000
Rank history: not on the FY2021–FY2022 lists, #20 in FY2023 and #25 in FY2025; up 1 since FY2023.
20 $8,964,307
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
21 $8,842,459
Rank history: #12 in FY2021, #16 in FY2022, #12 in FY2023 and #12 in FY2025; down 9 since FY2023.
22 $7,618,272
Rank history: #72 in FY2021, #42 in FY2022, #40 in FY2023 and #46 in FY2025; up 18 since FY2023.
23
Semanticbits LLC Through ICF Incorporated, L.L.C.
$7,437,681
Rank history: not on the FY2021–FY2023 lists and #20 in FY2025; new.
24 $6,744,227
Rank history: #14 in FY2021, #33 in FY2022, not on the FY2023 list and #15 in FY2025; returned.
25 $6,225,318
Rank history: #6 in FY2021, #15 in FY2022, #9 in FY2023 and #27 in FY2025; down 16 since FY2023.
26 $5,523,239
Rank history: not on the FY2021–FY2023 lists and #11 in FY2025; new.
27 $5,171,553
Rank history: #22 in FY2021, #55 in FY2022, #29 in FY2023 and #21 in FY2025; up 2 since FY2023.
28 $5,120,757
Rank history: #26 in FY2021, not on the FY2022 list, #21 in FY2023 and #23 in FY2025; down 7 since FY2023.
29 $4,514,920
Rank history: #32 in FY2021, #21 in FY2022, #19 in FY2023 and #18 in FY2025; down 10 since FY2023.
30
Accenture Federal Services LLC
$4,199,878
Rank history: not on the FY2021–FY2023 lists and #26 in FY2025; new.
31 $4,084,886
Rank history: #28 in FY2021, #27 in FY2022, #26 in FY2023 and not on the FY2025 list; down 5 since FY2023.
32 $3,321,275
Rank history: #35 in FY2021, #31 in FY2022, #23 in FY2023 and #14 in FY2025; down 9 since FY2023.
33 $2,898,069
Rank history: #24 in FY2021, #25 in FY2022, #22 in FY2023 and #36 in FY2025; down 11 since FY2023.
34 $2,425,610
Rank history: not on the FY2021–FY2023 lists and #45 in FY2025; new.
35 $2,418,708
Rank history: #37 in FY2021, #34 in FY2022, #32 in FY2023 and #40 in FY2025; down 3 since FY2023.
36 $2,294,067
Rank history: #44 in FY2021, #35 in FY2022, #28 in FY2023 and not on the FY2025 list; down 8 since FY2023.
37 $2,108,558
Rank history: #16 in FY2021, #14 in FY2022, #14 in FY2023 and #30 in FY2025; down 23 since FY2023.
38 $1,976,249
Rank history: not on the FY2021–FY2022 lists, #30 in FY2023 and not on the FY2025 list; down 8 since FY2023.
39 $1,925,000
Rank history: not on the FY2021–FY2023 lists and #29 in FY2025; up 80 since FY2023.
40 $1,892,991
Rank history: not on the FY2021–FY2022 lists, #31 in FY2023 and not on the FY2025 list; down 9 since FY2023.
41
Creative Marketing Resources Inc
$1,848,508
Rank history: not on the FY2021 list, #24 in FY2022, #24 in FY2023 and #28 in FY2025; down 17 since FY2023.
42 $1,799,800
Rank history: #42 in FY2021, #44 in FY2022, #34 in FY2023 and #34 in FY2025; down 8 since FY2023.
43 $1,464,187
Rank history: not on the FY2021–FY2022 lists, #38 in FY2023 and #32 in FY2025; down 5 since FY2023.
44
Breck Inc
$1,250,000
Rank history: not on the FY2021–FY2022 lists, #41 in FY2023 and #41 in FY2025; down 3 since FY2023.
45 $1,109,414
Rank history: #41 in FY2021, not on the FY2022–FY2023 lists and #35 in FY2025; returned.
46 $1,043,873
Rank history: not on the FY2021–FY2022 lists, #39 in FY2023 and #42 in FY2025; down 7 since FY2023.
47 $1,000,000
Rank history: #46 in FY2021, #45 in FY2022, #45 in FY2023 and #38 in FY2025; down 2 since FY2023.
48 $905,728
Rank history: #50 in FY2021, #50 in FY2022, #49 in FY2023 and not on the FY2025 list; up 1 since FY2023.
49 $835,000
Rank history: #62 in FY2021, #51 in FY2022, #35 in FY2023 and #58 in FY2025; down 14 since FY2023.
50 $745,722
Rank history: #47 in FY2021, #52 in FY2022, #57 in FY2023 and #49 in FY2025; up 7 since FY2023.
51 $688,203
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
52 $688,197
Rank history: not on the FY2021–FY2023 lists and #43 in FY2025; new.
53 $625,596
Rank history: #66 in FY2021, #49 in FY2022, #55 in FY2023 and #48 in FY2025; up 2 since FY2023.
54 $600,000
Rank history: not on the FY2021–FY2022 lists, #54 in FY2023 and not on the FY2025 list; unchanged since FY2023.
55 $550,759
Rank history: #36 in FY2021, #75 in FY2022, #53 in FY2023 and not on the FY2025 list; down 2 since FY2023.
56 $525,300
Rank history: not on the FY2021–FY2022 lists, #81 in FY2023 and not on the FY2025 list; up 25 since FY2023.
57 $524,800
Rank history: not on the FY2021–FY2023 lists and #59 in FY2025; new.
58 $495,754
Rank history: #91 in FY2021, #87 in FY2022, not on the FY2023 list and #100 in FY2025; up 67 since FY2023.
59 $494,831
Rank history: #40 in FY2021, #39 in FY2022, not on the FY2023 list and not on the FY2025 list; returned.
60 $472,685
Rank history: not on the FY2021 list, #89 in FY2022, #79 in FY2023 and #39 in FY2025; up 19 since FY2023.
61 $463,924
Rank history: #49 in FY2021, not on the FY2022–FY2023 lists and not on the FY2025 list; returned.
62 $455,868
Rank history: not on the FY2021 list, #38 in FY2022, not on the FY2023 list and not on the FY2025 list; returned.
63 $450,000
Rank history: not on the FY2021–FY2022 lists, #62 in FY2023 and not on the FY2025 list; down 1 since FY2023.
64 $412,000
Rank history: not on the FY2021–FY2022 lists, #65 in FY2023 and #53 in FY2025; up 1 since FY2023.
65 $389,690
Rank history: #48 in FY2021, #63 in FY2022, #70 in FY2023 and #76 in FY2025; up 5 since FY2023.
66 $362,512
Rank history: not on the FY2021–FY2023 lists and #47 in FY2025; new.
67
Kaptivate LLC
$350,923
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
68 $323,069
Rank history: not on the FY2021–FY2022 lists, #68 in FY2023 and #56 in FY2025; unchanged since FY2023.
69 $322,997
Rank history: not on the FY2021 list, #66 in FY2022, #99 in FY2023 and not on the FY2025 list; up 30 since FY2023.
70 $309,996
Rank history: not on the FY2021–FY2022 lists, #73 in FY2023 and #57 in FY2025; up 3 since FY2023.
71 $307,454
Rank history: #52 in FY2021, #78 in FY2022, #52 in FY2023 and #69 in FY2025; down 19 since FY2023.
72 $297,833
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
73 $284,385
Rank history: #31 in FY2021, #30 in FY2022, #25 in FY2023 and #37 in FY2025; down 48 since FY2023.
74 $250,000
Rank history: not on the FY2021–FY2023 lists and #51 in FY2025; new.
75 $249,900
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
76 $249,000
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
77 $249,000
Rank history: not on the FY2021–FY2022 lists, #86 in FY2023 and #63 in FY2025; up 9 since FY2023.
78 $249,000
Rank history: not on the FY2021–FY2022 lists, #87 in FY2023 and #80 in FY2025; up 9 since FY2023.
79 $243,077
Rank history: not on the FY2021–FY2022 lists, #100 in FY2023 and not on the FY2025 list; up 21 since FY2023.
80 $242,439
Rank history: not on the FY2021–FY2023 lists and #67 in FY2025; new.
81
Miami Environmental & Energy Solutions LLC
$240,094
Rank history: not on the FY2021–FY2022 lists, #80 in FY2023 and #75 in FY2025; down 1 since FY2023.
82 $238,476
Rank history: not on the FY2021–FY2023 lists and #55 in FY2025; new.
83 $220,671
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
84 $210,000
Rank history: #85 in FY2021, #72 in FY2022, #94 in FY2023 and #60 in FY2025; up 10 since FY2023.
85 $205,000
Rank history: not on the FY2021–FY2022 lists, #67 in FY2023 and #52 in FY2025; down 18 since FY2023.
86
Busy Minds LLC
$200,000
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
87 $199,000
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
88 $196,779
Rank history: not on the FY2021–FY2022 lists, #48 in FY2023 and not on the FY2025 list; down 40 since FY2023.
89 $188,599
Rank history: not on the FY2021–FY2022 lists, #75 in FY2023 and not on the FY2025 list; down 14 since FY2023.
90 $186,450
Rank history: not on the FY2021–FY2023 lists and #88 in FY2025; new.
91
Communicatehealth Inc
$185,960
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
92 $184,992
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
93 $172,276
Rank history: not on the FY2021 list, #80 in FY2022, not on the FY2023 list and not on the FY2025 list; up 9 since FY2023.
94 $162,952
Rank history: not on the FY2021–FY2023 lists and #77 in FY2025; up 12 since FY2023.
95 $159,135
Rank history: #87 in FY2021, #83 in FY2022, not on the FY2023 list and not on the FY2025 list; up 12 since FY2023.
96 $156,000
Rank history: not on the FY2021–FY2023 lists and #78 in FY2025; up 9 since FY2023.
97 $150,000
Rank history: not on the FY2021 list, #82 in FY2022, not on the FY2023 list and not on the FY2025 list; returned.
98 $149,622
Rank history: not on the FY2021–FY2023 lists and #97 in FY2025; new.
99 $148,000
Rank history: #70 in FY2021, #64 in FY2022, not on the FY2023 list and not on the FY2025 list; up 10 since FY2023.
100 $147,908
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
Show 75 more

100 of 279 contractors listed here. See the rest on GovTribe.

How this ranking works

  • Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
  • Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $1.7 billion obligated before deobligations, so they never pass 100%.
  • Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
  • Fiscal year 2024 ran Oct 1, 2023 – Sep 30, 2024. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
  • Rank changes compare with FY2023. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
  • Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2023 takes the color of the rank change beside it.
  • Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.

Quick answers

Who were the top 10 PSC R701 contractors in FY2024?

1. Omnicom Group Inc. ($329M), 2. DDB Chicago Inc. ($238M), 3. WPP PLC ($186M), 4. Peraton Inc. ($177M), 5. Fors Marsh Group LLC ($150M), 6. The Interpublic Group of Companies Inc ($77.5M), 7. Stratacomm, LLC ($74.6M), 8. Young & Rubicam Inc. ($45.1M), 9. Aptive Resources LLC ($43.9M), 10. Wunderman Thompson LLC ($43.1M).

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