Minnesota Wild Hockey Club LP
Saint Paul, MN
- UEI
- M17VRAH11D49
- CAGE
- 5CFL2
- Primary NAICS
- 541890 Other Services Related to Advertising
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- Corporate family
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- Iowa Events Center M4PAADFNZEP8
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- SAM.gov registration date
- Physical address
- 317 Washington St, St Paul, MN 55102, USA
- Website
- nhl.com
- Founded
- 1917
- Employees
- 1K-5K
- Estimated annual revenue
- $250M-$500M
- Industry
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- Consumer Discretionary
- Media
- Movies & Entertainment
- SIC code
- 79 Amusement & Recreation Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $168,826 |
| FY2025 | $163,909 |
| FY2024 | $159,135 |
| FY2023 | $154,500 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of the Army | $168,826 |
Contract awards
Latest 5 listed here. See the rest on GovTribe.
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About the company
Minnesota Wild Hockey Club LP is a for-profit partnership based in St. Paul, Minnesota, primarily known as the ownership entity of the Minnesota Wild professional hockey team. Registered in SAM.gov since 2009 with current registration valid until October 2025, the organization has established itself as a key marketing and advertising partner for government agencies, particularly focused on recruitment and promotional services. The company operates as a parent organization with multiple subsidiaries and has demonstrated a consistent capability to secure federal contract awards, primarily with military recruitment-focused agencies.
The federal contract awards for Minnesota Wild Hockey Club LP are predominantly concentrated in advertising and marketing services for the Minnesota Army National Guard, with contracts totaling nearly $1.3 million between 2020 and 2025. These contracts are specifically designed to support National Guard recruitment efforts through comprehensive marketing strategies, including venue branding, digital impressions, video advertising, and dasherboard branding at Minnesota Wild hockey games. The contracts have been sole-source awards with no specific set-aside designations, indicating the organization's unique positioning as the sole authorized advertiser for the Minnesota Wild team. The most recent contract, awarded on March 2, 2025, is a $332,735.00 firm-fixed-price purchase order continuing previous recruitment marketing efforts, with a performance period extending to March 1, 2027. Additionally, the organization has demonstrated flexibility in contract execution, including modifications to accommodate external factors such as the COVID-19 pandemic.
Quick answers
Is Minnesota Wild Hockey Club LP registered in SAM.gov?
Yes. Minnesota Wild Hockey Club LP's SAM.gov registration is active through October 2, 2027.
What is Minnesota Wild Hockey Club LP's CAGE code?
Minnesota Wild Hockey Club LP's CAGE code is 5CFL2, and its Unique Entity ID (UEI) is M17VRAH11D49.
How much has Minnesota Wild Hockey Club LP received in federal contracts?
Federal contracts obligated $163,909 to Minnesota Wild Hockey Club LP in fiscal year 2025 and $646,370 in fiscal years 2023 through 2027.
How does Minnesota Wild Hockey Club LP rank among federal contractors?
Minnesota Wild Hockey Club LP ranked #58 in NAICS 54181 in FY2025.
What is Minnesota Wild Hockey Club LP's most recent federal award?
Minnesota Wild Hockey Club LP's most recent federal contract award is This is a continuation contract from base contract: W912LM-22-P-0007 the base contract has not migrated to the new army… (W912LM25PA007), from Minnesota National Guard (ARNG), on March 2, 2025.
On GovTribe
See Minnesota Wild Hockey Club LP's full federal record
- Federal contract awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors