Minnesota Wild Hockey Club LP
Doing business as Minnesota Wild Hockey Club LP
- UEI
- M17VRAH11D49
- CAGE
- 5CFL2
- Primary NAICS
- 541890 Other Services Related to Advertising
- SAM.gov registration
- Expired
Company facts
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- NAICS codes registered in SAM.gov
- Corporate family
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Minnesota Wild Hockey Club LP
M17VRAH11D49
- Iowa Events Center M4PAADFNZEP8
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Minnesota Wild Hockey Club LP
M17VRAH11D49
- SAM.gov registration date
- Website
- nhl.com
- Founded
- 1917
- Employees
- 1K-5K
- Estimated annual revenue
- $250M-$500M
- Industry
-
- Consumer Discretionary
- Media
- Movies & Entertainment
- SIC code
- 79 Amusement & Recreation Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| This is a continuation contract from base contract: W912LM-22-p-0007 the base contract has not migrated to the new… | Minnesota National Guard | $332,735 | |
| MN wild advertising | Minnesota National Guard | $463,635 | |
| MN wild advertising 2020-21 | Minnesota National Guard | $150,000 | |
| MN wild advertising 2019-2020 | Minnesota National Guard | $150,000 | |
| MN wild advertising 2018-2019 | Minnesota National Guard | $150,000 |
About Minnesota Wild Hockey Club LP
Minnesota Wild Hockey Club LP is a for-profit partnership based in St. Paul, Minnesota, primarily known as the ownership entity of the Minnesota Wild professional hockey team. Registered in SAM.gov since 2009 with current registration valid until October 2025, the organization has established itself as a key marketing and advertising partner for government agencies, particularly focused on recruitment and promotional services. The company operates as a parent organization with multiple subsidiaries and has demonstrated a consistent capability to secure federal contract awards, primarily with military recruitment-focused agencies.
The federal contract awards for Minnesota Wild Hockey Club LP are predominantly concentrated in advertising and marketing services for the Minnesota Army National Guard, with contracts totaling nearly $1.3 million between 2020 and 2025. These contracts are specifically designed to support National Guard recruitment efforts through comprehensive marketing strategies, including venue branding, digital impressions, video advertising, and dasherboard branding at Minnesota Wild hockey games. The contracts have been sole-source awards with no specific set-aside designations, indicating the organization's unique positioning as the sole authorized advertiser for the Minnesota Wild team. The most recent contract, awarded on March 2, 2025, is a $332,735.00 firm-fixed-price purchase order continuing previous recruitment marketing efforts, with a performance period extending to March 1, 2027. Additionally, the organization has demonstrated flexibility in contract execution, including modifications to accommodate external factors such as the COVID-19 pandemic.
Quick answers
What is Minnesota Wild Hockey Club LP's UEI?
Minnesota Wild Hockey Club LP's Unique Entity ID (UEI) in SAM.gov is M17VRAH11D49.
What is Minnesota Wild Hockey Club LP's CAGE code?
Minnesota Wild Hockey Club LP's CAGE code is 5CFL2.
What is Minnesota Wild Hockey Club LP's primary NAICS code?
Minnesota Wild Hockey Club LP's primary NAICS code is 541890 (Other Services Related to Advertising).
Is Minnesota Wild Hockey Club LP registered in SAM.gov?
Minnesota Wild Hockey Club LP's SAM.gov registration expired on October 13, 2026.
What is Minnesota Wild Hockey Club LP's most recent federal award?
Minnesota Wild Hockey Club LP's most recent federal contract award is This is a continuation contract from base contract: W912LM-22-p-0007 the base contract has not migrated to the new… (W912LM25PA007), from Minnesota National Guard, on March 2, 2025.
On GovTribe
See Minnesota Wild Hockey Club LP's full federal record
- Federal contract awards
- Funding analysis by agency, NAICS and set-aside
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