Nexstar Media Inc.

Nexstar Media Inc., doing business as Kplr, operates as a subsidiary of Nexstar Media Group providing advertising, television and digital media services to federal agencies as a prime contractor on a series of purchase orders and firm fixed-price contracts, with no set-aside designations across its entire recent award footprint.

Nexstar Media Inc. is a for-profit media services subsidiary headquartered in Irving, Texas, and registered in SAM.gov since July 2017. The parent company, Nexstar Media Group, Inc., is a national broadcasting and media conglomerate. Nexstar competes full-and-open across all recent federal awards; the vendor has not pursued or received 8(a), HUBZone, SDVOSB, WOSB, or other SBA set-aside certifications in its federal prime work. All thirty-three awards in the recent portfolio are prime contracts; Nexstar carries no subcontract footprint.

Nexstar's federal capability centers on media buying, broadcast advertising, and digital marketing services. Representative work includes a $165 thousand firm fixed-price purchase order from the Drug Enforcement Administration for 2026 NASCAR O'Reilly Auto Parts sponsorship (ultimate completion July 6, 2027), a $60 thousand sole-source digital advertising contract from Navy Recruiting Command's Talent Acquisition Group for Nashville operations (March 2026 through September 2026), and a $58.8 thousand antenna site lease from the U.S. Secret Service in Irving, Texas (October 2025 through December 2026). Other named work spans DEA's Fentanyl Free America campaign and One Pill Can Kill awareness initiative, Department of Veterans Affairs clinical marketing and digital outreach, and Army National Guard and Air Force recruiting advertising.

Customer concentration runs high on two agencies. The Department of Homeland Security's Secret Service anchors 27% of awards by count (nine contracts, $440 thousand combined potential value), and the Department of Justice's Drug Enforcement Administration carries 24% (eight contracts, $375 thousand combined potential value). Together these two customers account for 73% of recent awards and 68% of combined potential value. The Department of Veterans Affairs, the Department of the Navy, and the Army National Guard round out the top five by award count, each with single-digit contract volumes under $100 thousand per agency. Distinct customer agencies number fourteen across the recent portfolio.

Activity has accelerated in 2026, with seven awards year-to-date through September compared to one in 2025 and three in 2024. Four awards totaling $265 thousand in combined potential value face ultimate completion within the next twenty-four months, presenting recompete exposure for the vendor and recompete opportunity for competitors. The combined potential value across all thirty-three recent prime awards is $1.3 million, with $1.2 million obligated (93% of ceiling). Award values range from $3.6 thousand (Air Force recruiting advertising, February 2022) to $165 thousand (DEA NASCAR sponsorship, July 2026), concentrated in the $20 thousand to $60 thousand band typical of simplified acquisition and purchase-order thresholds.