Nexstar Media Inc.

Nexstar Media Inc., operating as Kplr, delivers television, radio, and digital advertising services to federal agencies as a prime contractor, with a customer base concentrated in law enforcement, defense, and veterans affairs. The vendor is a for-profit subsidiary of Nexstar Media Group, Inc., headquartered in Irving, Texas, competing under full-and-open procurement with no set-aside designations on the majority of recent awards (though one award from August 2021 carried a Total Small Business set-aside). Nexstar operates across multiple media platforms — broadcast television, streaming, social media, and digital pre-rolls — and derives revenue from both media services contracts and antenna site lease agreements with federal clients.

The top customer agencies account for 72% of awards by count and 85% of combined potential value. The U.S. Secret Service anchors Nexstar's federal footprint with nine awards valued at $440 thousand combined potential value, predominantly antenna site lease services. The Drug Enforcement Administration follows with seven awards valued at $351 thousand, focused on public awareness campaigns including the Fentanyl Free America, One Pill Can Kill, and NASCAR sponsorship initiatives. The Veterans Health Administration Veterans Integrated Service Network 15 has placed three awards valued at $41 thousand for television advertising and digital marketing supporting Eastern Kansas veteran enrollment outreach. Smaller customer sets include the Naval Sea Systems Command, the Navy Recruiting Command, the New Mexico Army National Guard, the Bureau of Alcohol Tobacco Firearms and Explosives, and the Air Force. The two largest customers diverge slightly in dollar ranking — Secret Service dominates by both count and value, but a single Bureau of Alcohol Tobacco Firearms and Explosives award ($125 thousand) elevates ATF into the top-five potential-value list ahead of lower-dollar Veterans Affairs and Navy orders.

Recent activity accelerated in 2026, with six awards year-to-date following a flatter 2022–2025 period (two to three awards annually). Five awards carrying combined potential value of $331 thousand are scheduled for completion within the next twenty-four months, representing near-term recompete exposure. Nexstar holds no federal IDIQs, GWACs, or parent vehicles — all work flows through purchase orders and definitive contracts under simplified acquisition. Category coding reflects dual capability: nine awards carry NAICS 551112 (Lessors of Nonresidential Buildings, antenna site leases) and twelve awards span television broadcasting and advertising agency codes. Nexstar operates exclusively as a prime contractor; the source contains no subcontract work. Contract values cluster in the $17,000–$165,000 range, with recent awards including a $165 thousand NASCAR sponsorship delivery order from DEA (July 2026), a $60 thousand Navy Recruiting Command digital advertising contract (March 2026), a $58.8 thousand Secret Service antenna site lease (October 2025), and a $60.8 thousand New Mexico National Guard television and radio campaign (November 2024).