UNSPSC 80171605: Press release and media kit service

Public relations consultation services relating to the production and distribution of press releases and media information kits and materials

UNSPSC 80171605 Press release and media kit service is a Commodity code that captures communications support and outreach services state and local governments purchase to develop and distribute media materials, press releases, community messaging, and related content for public-facing initiatives. Recent solicitations show this code spanning media kit production, press release writing, campaign video development, social media content creation, public relations strategy, and crisis communications support—services typically deployed by transportation agencies, municipalities, state departments, and special districts to communicate infrastructure projects, service changes, and policy announcements to the public. The Florida Department of Transportation District 4 has appeared twice in recent activity, most recently posting October 7, 2026, for districtwide office of modal development communication and outreach services (maximum allocation $1.5 million, contract term November 2026 through November 2031 plus optional renewal) and earlier in September for the same scope with addenda adjusting evaluation and award timelines. Broward County issued an RFI in September to test sole-source procurement of public relations support for environmental and maritime projects (Sand Bypass Project and Port Everglades Navigation Improvements) and concurrently engaged in the FDOT District 4 procurement. Beyond Florida, Orange County Transportation Authority (California) solicited a safety awareness and public education program consultant for the OC Streetcar project in September 2026; Orange County also posted separately for advertising and media buying services in early October 2026. The California Exposition & State Fair issued an RFP in September for press and community outreach management over a three-year term. This code sees activity across transportation authorities (transit, streetcar, port), state departments, county agencies, and special events organizations.

Geographic concentration appears strongest in Florida (FDOT District 4 multi-award activity, Broward County) and California (Orange County Transportation Authority, Cal Expo), with secondary activity in Connecticut (Eastern Regional Tourism District), Texas (Space Coast Area Transit in Brevard County, Texas State Technical College utility marketing), and other scattered jurisdictions. Representative recent opportunities include the Florida Department of Transportation District 4 RFP (IN17201, October 12, 2026 due date, $1.5 million budgetary allocation for press releases, campaign videos, printed media, and social media content across Broward County and Fruitville CDP); the Orange County Transportation Authority RFP for OC Streetcar safety awareness and public education program (RFP 260504, September 22, 2026 due date, $200,000 budget for multilingual safety education campaign deliverables including print, digital, video, and paid media); and the 32nd District Agricultural Association (OC Fair & Event Center) RFP for advertising and media buying services (RFP 0000040535, October 27, 2026 due date, estimated $1.2 million annual media placement budget plus production fees). The scope of work in these solicitations consistently emphasizes audience segmentation, multilingual outreach, social media campaign management, media production assets, and performance measurement—signaling that state and local buyers under this code prioritize strategic communications capacity and measurable engagement outcomes alongside traditional media kit and press release production.