Cannabis Appellations Program (CAP) Education and Outreach, RFP 26-0007

The State of California, through its Cannabis Division, is soliciting proposals via RFP 26-0007 for the Cannabis Appellations Program (CAP) Education and Outreach initiative, with applications due by May 11, 2026. The procurement seeks a qualified consulting firm or organization to develop and execute a comprehensive outreach and education campaign targeting cannabis cultivators, consumers, local officials, and industry members across designated California jurisdictions. The primary deliverables and objectives include raising awareness of the cannabis appellations of origin program, educating stakeholders on the petition process for obtaining appellation designations, informing consumers about the benefits of appellation-designated products, and strengthening collaborative relationships between the California Department and local jurisdictions to support program expansion. Bidders must submit detailed cost proposals organized by deliverable across three contract years (with year three as an optional renewal period), breaking down labor costs by position and hourly rate, subcontractor expenses, supplies and equipment, travel costs, and indirect administrative overhead. Evaluation criteria emphasize comprehensive cost accounting and resource allocation transparency demonstrating how proposed resources will achieve the four stated program objectives. Prospective bidders must submit questions by April 30, 2026, at 10:00 AM, with bid packages required by May 11, 2026, at 11:00 AM.

The RFP includes specific set-aside designations and business preference opportunities designed to encourage participation from underrepresented contractors. A mandatory five percent Disabled Veteran Business Enterprise (DVBE) participation requirement applies, with eligible DVBE bidders receiving incentive adjustments up to five percent of the lowest responsive bid. Additional preference opportunities are available for small businesses, micro businesses, and Nonprofit Veteran Service Agencies, each providing up to five percent preference adjustments. Bidders must demonstrate valid business registration and comply with applicable California labor and licensing requirements. The contract is anticipated to commence upon execution with performance spanning three years, though specific award values and budget ranges are not explicitly disclosed in the available procurement documents; however, the cost proposal template structure suggests evaluation will prioritize detailed, justified cost submissions across all three contract years. The state will award the contract to the responsive and responsible bidder offering the lowest evaluated cost after adjustment for all applicable preferences and incentives.