CI-273 Enrollment Strategy, Marketing, & Coaching Services

The Trustees of the California State University, on behalf of California State University Channel Islands Extended University in Camarillo, is requesting proposals for integrated enrollment strategy, marketing, admissions advising, student coaching, technology integration, data analytics, and project management services, with proposals due June 16, 2026 at 2:00 PM PST via Planet Bids E-Bidding Platform.

The vendor must deliver all five required service components—enrollment marketing, admissions and enrollment support, technology and CRM integration, data analytics and reporting, and partnership/project management—under a single contract with unified accountability for end-to-end enrollment outcomes. The proposer must demonstrate active engagement with at least one CSU campus or comparable California public university within the past three years, provide documented measurable enrollment outcomes from at least two comparable institutions, commit named dedicated enrollment advisors, and demonstrate technology integration capability with CSUCI's existing systems including GA4, Google Search Console, Google Tag Manager, and the institution's CRM. CSUCI will not accept lead-based pricing structures and is replacing a fragmented vendor model with a single accountable partnership.

The initial contract term is two years with options to renew for up to two additional two-year periods, potentially extending through 2032. Pricing must be submitted as firm and fixed costs for the initial two-year term with detailed Proposal Cost Sheet and supporting rate sheet by staff level. Evaluation will be based on a maximum of 200 points from written submissions, with finalists earning an additional 40 points through interviews. Criteria include enrollment outcomes and student results (60 points), CSU/public institution experience (30 points), full-service integrated capability (30 points), cost effectiveness and value (60 points), and technology, data, and reporting capability (20 points). The selected vendor must execute the contract within seven calendar days of award and comply with CSU Terms and Conditions of Purchase and Data Privacy & Security Rider requirements including FERPA, CCPA, and CSU data security standards, with 256-bit encryption mandatory for all electronic data in transmission and storage.

A proposers' conference is scheduled for May 28, 2026 at 10:00 AM PST via Zoom. Written questions are due June 4, 2026 at 4:00 PM PST, with a final addendum issued by June 9, 2026. Finalist notification is estimated for the week of June 22, 2026, with interviews potentially occurring the week of June 29, 2026, and award notification anticipated for the week of July 6, 2026.