UNSPSC 80171604: Public information campaign service

Public relations consultation services relating to managing public information campaigns

UNSPSC 80171604 Public information campaign service is a Commodity code describing state and local government procurement of strategic communications, public outreach, and community engagement services focused on raising awareness, educating stakeholders, and building support for government initiatives, programs, and capital projects. Recent solicitations show state and local buyers purchasing services spanning stakeholder engagement strategy, media relations, digital content production, multilingual outreach campaign execution, event coordination, database management, and crisis communications support for a wide range of public priorities including climate investments, transportation infrastructure, elections, stormwater management, cannabis regulation, facilities planning, and emergency preparedness. The issuing bodies include state departments (California Air Resources Board, Florida Department of Transportation, Washington Secretary of State, Illinois Board, Texas State Technical College), county governments (Pasco County Florida, San Mateo County California, Los Angeles County Superior Court), cities (Columbus Georgia, Charlotte North Carolina, Orlando Florida, Tucson Arizona), transit authorities (Orange County Transportation Authority, Broward County Transportation Department, Great Lakes Water Authority), and specialized districts (Valencia College District). State-level agencies and departments lead recent posting activity, followed by county and municipal governments.

Geographic spread of recent activity concentrates in California (eight opportunities across state departments and local jurisdictions), Florida (six opportunities spanning FDOT, county and city agencies), and North Carolina, with additional activity in Washington, Colorado, Michigan, Georgia, Arizona, and Utah. Representative recent procurements include the California Air Resources Board issuing RFP 25STC009 in April 2026 (due May 11, 2026) for California Climate Investments outreach and communications services with a $400,000 contract value and mandatory 3% DVBE participation; the Florida Department of Transportation District Six issuing RFP 26-6201LS in February 2026 (due February 18, 2026) for public communications services in Monroe County with a $1.1 million indefinite quantity contract; the Orange County Transportation Authority issuing RFP 250187 in June 2026 (due February 23, 2026) for rail capital project public outreach consultant services budgeted at $801,000 for four years plus optional two-year renewal; and Charlotte-Mecklenburg Storm Water Services issuing paired RFPs in January 2026 (due February 23, 2026) for creative services and media buying services combining to approximately $230,000 annually. Evaluation typically weights technical approach and qualifications at 30–55%, cost at 10–30%, and experience and past performance at 15–35%, with many procurements applying small-business, minority-owned, women-owned, disabled veteran, and local-vendor preferences where statutory thresholds permit.