Marketing Consulting Services

Marketing Consulting Services (NAICS 541613) encompasses professional services focused on developing and implementing strategic marketing, communications, and advertising solutions for organizations. These services include market research, communications planning, brand development, advertising campaign design, public relations, media strategy, digital marketing, and targeted outreach initiatives. Consultants in this category help clients develop comprehensive marketing approaches to reach specific audiences, enhance brand visibility, and achieve communication objectives across various platforms and channels.

The federal contract awards in this category reveal a diverse range of marketing consulting services across multiple agencies, with contract values typically ranging from $25,000 to $10 million and performance periods spanning one to five years. Frequently awarded entities include small businesses such as Bixal Solutions, Red Carrot Inc., Arch Street Communications, and Banyan Communications. Common funding agencies include the Centers for Disease Control and Prevention, Department of Veterans Affairs, Department of Transportation, and various civilian agencies. Set-aside designations frequently include women-owned small businesses, service-disabled veteran-owned small businesses, and total small business categories. Performance locations are predominantly within the United States, with some contracts involving digital or remote work.

Recent federal contract opportunities demonstrate a wide spectrum of marketing consulting requirements across government agencies. Key opportunities include recruiting and advertising services for military branches, communication strategy development for federal agencies like the Federal Highway Administration, symposium and event support services, and targeted outreach and communication campaigns. Agencies posting opportunities include the Department of Veterans Affairs, Marine Corps, Department of Agriculture, and Department of Transportation. Performance locations vary but are primarily within the United States, with some international components. Opportunity types range from pre-solicitation market research to specific solicitations, with most set-asides targeting small business categories, particularly service-disabled veteran-owned and women-owned small businesses.