NAICS Code 541613: Marketing Consulting Services
National industry
SBA small business size standard: $19 million in average annual receipts
Definition
This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.
Government contracts for this service: PSC R499 Other Professional Services and PSC R701 Advertising Services
Code facts
- Part of
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54
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541
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5416
- 54161
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5416
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541
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54
- Contract awards
- 84 In the last 12 months
- Contract obligations
- $383,117,704 In FY2025
NAICS codes and definitions come from the U.S. Census Bureau, size standards from the SBA and contract spending from SAM.gov/FPDS.
Business activities under NAICS 541613
- Customer service management consulting services
- Marketing consulting services
- Marketing management consulting services
- New product development consulting services
- Sales management consulting services
Looking for another activity? Search the NAICS code lookup or browse business activities from A to Z.
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $1,541,873 |
| FY2026 | $157,879,339 |
| FY2025 | $383,117,704 |
| FY2024 | $348,943,946 |
| FY2023 | $354,144,984 |
Top contractors by obligations
| Rank | Contractor | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | General Dynamics Information Technology, Inc. | $39,577,857 | |
| 2 | Bixal Solutions Incorporated | $29,493,446 | |
| 3 | Powell Strategies, LLC | $17,871,757 | |
| 4 | Red Carrot Inc. | $14,344,539 | |
| 5 | Arrow Arc LLC | $9,499,966 | |
| 6 | BLN Fors Marsh JV LLC | $6,029,272 | |
| 7 | Mobomo, LLC | $4,435,463 | |
| 8 | Aptive Resources LLC | $3,586,938 | |
| 9 | Elevation, LTD. | $3,417,721 | |
| 10 | Schatz Publishing Group, LLC | $3,388,878 |
See the full FY2025 ranking of NAICS 541613 contractors, by parent company.
Top funding agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Health and Human Services | $68,017,978 | |
| 2 | Department of Veterans Affairs | $28,881,927 | |
| 3 | Department of Homeland Security | $11,489,847 | |
| 4 | Department of Education | $8,255,583 | |
| 5 | Department of the Army | $7,018,148 | |
| 6 | Department of State | $5,136,968 | |
| 7 | Environmental Protection Agency | $4,530,550 | |
| 8 | Securities and Exchange Commission | $4,122,138 | |
| 9 | National Science Foundation | $3,371,103 | |
| 10 | Department of Housing and Urban Development | $3,228,358 |
Top PSC codes by obligations
| Rank | PSC code | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | R499 Other Professional Services | $47,799,468 | |
| 2 | R701 Advertising Services | $43,437,893 | |
| 3 | DH01 IT and Telecom – Platform Support Services: Database, Mainframe, Middleware (Labor) | $13,834,147 | |
| 4 |
R408 Program Management/ |
$6,623,766 | |
| 5 | R708 Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services) | $5,954,322 | |
| 6 | R426 Communications Services | $5,811,013 | |
| 7 |
DA01 IT and Telecom – Business Application/ |
$4,522,324 | |
| 8 | DJ10 IT and Telecom – Security and Compliance as a Service | $4,143,993 | |
| 9 | B542 Educational Studies and Analysis | $4,072,128 | |
| 10 |
R406 Policy Review/ |
$2,937,886 |
Contract obligations by state
| Rank | Place of performance | Obligated, last 12 months | Share |
|---|---|---|---|
| 1 | Virginia | $71,465,050 | |
| 2 | District of Columbia | $43,349,188 | |
| 3 | Maryland | $22,985,021 | |
| 4 | Florida | $10,172,918 | |
| 5 | Alabama | $2,937,886 | |
| 6 | Oklahoma | $1,965,207 | |
| 7 | Georgia | $1,757,921 | |
| 8 | Colorado | $1,521,778 | |
| 9 | Texas | $881,805 | |
| 10 | North Carolina | $683,377 | |
| 11 | New Jersey | $600,720 | |
| 12 | New York | $541,180 | |
| 13 | Arizona | $245,000 | |
| 14 | Michigan | $157,171 | |
| 15 | California | $83,312 | |
| 16 | New Mexico | $65,000 | |
| 17 | Missouri | $63,342 | |
| 18 | Utah | $55,000 | |
| 19 | Connecticut | $43,036 | |
| 20 | Illinois | $37,796 | |
| 21 | Tennessee | $25,000 | |
| 22 | North Dakota | $18,500 |
Show all 22
Shares are of everything obligated under NAICS 541613 in the last 12 months before deobligations, including work performed abroad or with no place of performance on record.
Contract opportunities
Show 39 more
Latest 49 of 941 listed here. See the rest on GovTribe.
Size standard history
Federal Register rules that named this code
Proposed size standard changes
| Proposed rule | Published | Comments |
|---|---|---|
| Small Business Size Standards: Monetary-Based Industry Size Standards | Closed Oct 21, 2025No final rule found |
From the NAICS codes each rule's amendments to 13 CFR 121.201 name. Rules that print their size standard tables as images aren't listed.
Quick answers
What is NAICS 541613?
NAICS 541613 is Marketing Consulting Services, a national industry in NAICS 54, Professional, Scientific, and Technical Services.
What is the NAICS code for marketing consulting services?
The NAICS code for marketing consulting services is 541613, Marketing Consulting Services.
What is the NAICS code for sales management consulting services?
The NAICS code for sales management consulting services is 541613, Marketing Consulting Services.
What is the NAICS code for new product development consulting services?
The NAICS code for new product development consulting services is 541613, Marketing Consulting Services.
When did the size standard for NAICS 541613 last change?
The most recent Federal Register rule on record that names NAICS 541613 in the SBA's size standards is "Small Business Size Standards: Adjustment of Monetary-Based Size Standards, Disadvantage Thresholds, and 8(a) Eligibility Thresholds for Inflation" (87 FR 69118), published Nov 17, 2022 and effective Dec 19, 2022.
How much do federal agencies spend under NAICS 541613?
Federal contracts under NAICS 541613 obligated $383,117,704 in fiscal year 2025 and $1,245,627,847 in fiscal years 2023 through 2027.
Who are the largest contractors under NAICS 541613?
The contractors with the most obligated under NAICS 541613 in fiscal years 2026 and 2027 are General Dynamics Information Technology, Inc. ($39,577,857); Bixal Solutions Incorporated ($29,493,446); and Powell Strategies, LLC ($17,871,757).
Which agencies buy the most under NAICS 541613?
The agencies that obligated the most under NAICS 541613 in fiscal years 2026 and 2027 are Department of Health and Human Services ($68,017,978), Department of Veterans Affairs ($28,881,927) and Department of Homeland Security ($11,489,847).
Which PSC codes are used with NAICS 541613?
The PSC codes with the most obligated under NAICS 541613 in fiscal years 2026 and 2027 are R499 Other Professional Services; R701 Advertising Services; and DH01 IT and Telecom – Platform Support Services: Database, Mainframe, Middleware (Labor).
Where is the work under NAICS 541613 performed?
By place of performance, the states with the most contract obligations under NAICS 541613 over the last 12 months are Virginia ($71,465,050), the District of Columbia ($43,349,188) and Maryland ($22,985,021).
What is the latest contract opportunity under NAICS 541613?
The latest contract opportunity under NAICS 541613 is Agricultural and Non-agricultural Market Research, award notice, posted November 2, 2026.
On GovTribe
See everything under NAICS 541613
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