Sources Sought Notice - K-12 Data services digital platform USMA West Point
Closed Pre-Solicitation Posted
- Solicitation number
- W911SD26QA003
- Agency
-
MICC Fort Eustis
Mission and Installation Contracting Command, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- R701 Support- Management: Advertising
- Place of performance
- West Point, New York 10996, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army Materiel Command Mission and Installation Contracting Command Fort Eustis, on behalf of the United States Military Academy (USMA) Directorate of Admissions, is seeking a proprietary K-12 school data services digital platform. The procurement will encompass three primary components: a structured nationwide dataset of K-12 schools updated three times annually with school demographics and ratings, a market intelligence service with interactive dashboards and analytics accessible to ten authorized users, and a premium institutional profile to enhance USMA's brand visibility with prospective students. The contractor must maintain 95% system uptime and ensure data accuracy within 30 business days of scheduled updates, with all deliverables required to be completed within one year with two option years available. This is a Sources Sought Notice only, not an active solicitation, and the government will not accept quotes, bids, or proposals at this time. Interested small businesses should respond by December 11, 2025, to demonstrate their capability to support a small business set-aside, contingent upon receiving responses from at least two qualified small businesses.
This procurement is designated as a total small business set-aside and is open to all socioeconomic categories of small businesses, including 8(a) Business Development Program firms, Service-Disabled Veteran-Owned concerns, Women-Owned Small Businesses, and Historically Underutilized Business Zone participants. No incumbent contractor or award value has been specified in this sources sought notice. Key deliverables include an initial K-12 data file delivery within 30 days of contract award, monthly insight reports, access to the market intelligence portal, and launch of a custom USMA profile. The contract will require no onsite performance, allowing for remote service delivery. The government has classified this requirement under NAICS 541613 (Marketing Consulting Services) and PSC R701 (Support-Management: Advertising), indicating the anticipated scope focuses on data-driven market intelligence and recruitment support services rather than traditional product supply.
Notice text
SOURCES SOUGHT NOTICE
THIS IS A Sources Sought Notice ONLY. THIS IS NOT A SOLICITATION.
The U.S. Government desires to procure a platform that can provide proprietary K-12 school data, Market Intelligence Services, and premium profile services for the United States Military Academy Directorate of Admissions (DAD) on a small business set-aside basis, provided 2 or more qualified small businesses respond to this sources sought notice with information sufficient to support a set-aside. Be advised that the U.S. Government will not be able to set aside this requirement if 2 or more small businesses do not respond with information to support the set-aside. We encourage all small businesses, in all socioeconomic categories (including, 8(a) Business Development Program, Small Disadvantage Business, Historically Underutilized Business Zone, Service-Disabled Veteran-Owned, Women-Owned Small Business concerns), to identify their capabilities in meeting the requirement at a fair market price.
This notice is issued solely for information and planning purposes – it does not constitute a Request for Quote (RFQ)/Invitation for Bid (IFB)/Request for Proposal (RFP) or a promise to issue an RFQ, IFB or RFP in the future. This notice does not commit the U.S. Government to contract for any supply or service. Further, the U.S. Government is not seeking quotes, bids or proposals at this time and will not accept unsolicited proposals in response to this sources sought notice. The U.S. Government will not pay for any information or administrative costs incurred in response to this notice. Submittals will not be returned to the responder. Not responding to this notice does not preclude participation in any future RFQ or IFB or RFP, if any is issued. If a solicitation is released, it will be synopsized on the Governmentwide Point of Entry. It is the responsibility of potential offerors to monitor the Governmentwide Point of Entry for additional information pertaining to this requirement. The anticipated NAICS code(s) is: 541613 – Marketing Consulting Services with a size standard of $19.0 million dollars.
SEE ATTACHED PWS FOR MORE INFO ON REQUIREMENT
In response to this Sources Sought Notice, please provide:
1. Name of the firm, point of contact, phone number, email address, DUNS number, CAGE code, a statement regarding small business status (including small business type(s)/certifications(s) such as SDB, 8(a), HUBZone, SDVOSB, WOSB, etc.) and the corresponding NAICS code.
2. Identify whether your firm is interested in competing for this requirement as a prime contractor or not. Identify subcontracting, joint ventures or teaming arrangement that will be pursued, if any. Identify if you’re a Federal Supply Schedule (FSS) Contractor.
3. Information in sufficient detail regarding previous experience (indicate whether as a prime contractor or subcontractor) on similar requirements (include size, scope, complexity, timeframe, government or commercial), pertinent certifications, etc., that will facilitate making a capability determination.
4. Information to help determine if the requirement is commercially available, including pricing information, basis for the pricing information (e.g., market pricing, catalog pricing), delivery schedules, customary terms and conditions, warranties, etc.
5. Identify how the Army can best structure these contract requirements to facilitate competition by and among small business concerns.
6. Identify any condition or action that may be having the effect of unnecessarily restricting competition with respect to this acquisition. If you believe that this action is unreasonably restricting competition, include the subject of the acquisition, this announcement, and the MICC POC information from the SAM.gov notice. Provide the specific aspects that unreasonably restrict competition and the rationale for such conclusion.
7. Recommendations to improve the approach/specifications/draft PWS/PRS to acquiring the identified items/services.
8. Please send all responses by Thursday, 11 December 2025 at 4 PM EST to Leslie Duron, at leslie.a.duron.civ@army.mil, and be sure to include the Sources Sought Notice ID (W911SD26QA003) in your email subject line.
Files
| File | Type | Posted |
|---|---|---|
| PWS.pdf |
Similar open opportunities
| Opportunity | Agency | Set-aside | Responses due |
|---|---|---|---|
| CAC Library Consortium Authentication Solution | MICC Fort Eustis | No set-aside | |
| Daily Commute and SPED Student Transportation Services – West Point, New York | DOD Education Activity | Total Small Business | |
| Uncrewed aircraft systems instruction, maintenance & mission support (UAS-imms) | ACC Orlando | No set-aside |
On GovTribe
Work this opportunity
- Track it in your pipeline
- Find teaming partners
- Similar opportunities
- Ask GovTribe AI about this opportunity