Source Sought for Marketing Support for Treasury Legislation Implementation

Sources Sought Notice:
Marketing Support for Treasury Legislation Implementation

** This sources sought announcement is issued for the purposes prescribed in the Federal Acquisition Regulations (FAR) Part 10 "Market Research” and is for informational and acquisition planning purposes only. This announcement is NOT a Request for Quote (RFQ)/Request for Proposal (RFP). A formal solicitation is not available at this time.  If a formal RFQ/RFP is released, its contents may differ from the information contained in this announcement. This announcement does not constitute a commitment by the government to issue an RFQ/RFP, contract, or order. The government will not pay for any effort expended or any material provided in response to this announcement, nor will the government return any data provided. The government may also use information received to better define its requirements.**

1.    Background

The Department of the Treasury is seeking information from qualified vendors capable of supporting a national marketing effort related to recent legislation. The objective is to assess vendor capabilities in developing and executing a broad marketing strategy, producing collateral, optimizing campaign performance, and managing data-driven outreach. 

2.    Objective

The Department of the Treasury requests information from vendors with proven experience delivering integrated marketing campaigns across broadcast, digital, and print channels. The work will include creative development, coordinated production of campaign assets, media planning and placement, and ongoing performance optimization. Treasury seeks to understand available capabilities, delivery models, and pricing structures.

3.    Potential Scope 

3.1 Marketing Strategy Execution

a)    Development and execution of a unified campaign strategy aligned with Treasury guidance.
b)    Coordination of all creative and production workflows for campaign collateral.
c)    Management of cross-channel messaging consistency across national and regional markets.

3.2 Collateral Development

The Department of the Treasury seeks information from vendors capable of producing and delivering a full suite of campaign assets, including, but not limited to:

a)    Television advertisements
b)    Radio advertisements
c)    Static and digital display ads
d)    Print collateral supporting outreach and education
e)    Email campaign content and templates
f)    Optional SMS content development

3.3 Media Planning, Data Optimization, and Measurement

Vendors submitting a response should detail their capabilities in:

a)    KPI definition, analysis, and iterative optimization
b)    Data collection processes and tools used for performance monitoring
c)    Geo-targeting and regional placement strategies
d)    Reporting cadence and formats typically provided to government or enterprise clients

3.4 Pricing Model Approach

Treasury is seeking information on competitive pricing models, including:

a)    Defined percentage-based structure for media buying
b)    Budgeting approaches for collateral development that include revisions and edits
c)    Minimum spend requirements or pricing tiers 
d)    Transparency practices for reconciliation of media spend and reporting

3.    Contract Structure and Period of Performance 

Treasury anticipates a six-month period of performance. This is subject to change as the requirement is only its market research phase.

4.    Evaluation Criteria

Treasury is in the process of developing the evaluation criteria for this procurement. While the final factors are being refined, the Government anticipates the evaluation may include consideration of a vendor’s Technical Approach, Functional Capabilities, Demonstrated Experience & Performance, potential Key Personnel and staffing, as well as Price. These elements are expected to provide the Government with insight into a vendor’s ability to successfully perform the requirements, apply relevant expertise, and propose qualified individuals to carry out the work. The expected evaluation approach is a Best Value Trade Off. 

5.    Sources Sought Notice Response Instructions

Interested parties should respond to this notice by providing:

a)    Company overview and relevant experience with large-scale public sector or legislative campaigns
b)    Examples of past work demonstrating comparable scope and complexity
c)    Approach to project management, communication, and coordination with government clients
d)    Description of subcontractors or partners, if applicable
e)    Pricing methodology as outlined above

Responses should not exceed 15 pages, excluding appendices.

Responders are welcome to suggest NAICS and PSCs for consideration. 

No marketing materials are required or requested and may or may not be reviewed if provided.  

This source sought invites vendor responses from those on GSA’s eBuy and those outside of that in the open market as Treasury plans its acquisition strategy. 

Responses to this RFI are requested by 12:00 PM EST on December 30, 2025.  Information submitted in response to this Sources Sought Notice should be sent via email to Vivian Vanhorn at vivian.n.vanhorn@irs.gov and Christian Fowler at christian.a.fowler@irs.gov with a subject of “(insert company name) Treasury Marketing Support Source Sought.”   Any questions related to this notice can be sent to the above email address prior to response deadline.  

6. Disclaimer

This RFI is issued solely for information and planning purposes. It does not constitute a solicitation and should not be construed as a commitment by Treasury to issue a procurement.