Notice of Intent to Sole Source Peace Corps' Marketing Campaign 2026-2029
Special Notice Posted
- Agency
-
Peace Corps
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- R701 Support- Management: Advertising
- Place of performance
- District of Columbia, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Peace Corps, Office of the Chief Financial Officer, Acquisition and Contract Management division, has issued a Notice of Intent to Sole Source a logical follow-on Blanket Purchase Agreement for Marketing, Communications, Website, and Advertising Production Services. This is not a Request for Quotes and no competitive procurement will be conducted. The estimated total contract value is $30 million, structured as a base year with two one-year option periods. The requirement falls under NAICS 541613 (Marketing Consulting Services) and PSC R701 (Support-Management: Advertising). The incumbent contractor will continue to perform all work in accordance with the current Performance Work Statement and GSA Schedule contract terms.
The Peace Corps intends to sole source this contract to maintain continuity of its national-level Integrated Marketing Campaign in support of the agency's strategic objective to place 8,000 Volunteers by 2030. Transitioning to a new contractor would necessitate 6-12 months of onboarding and discovery before the next campaign development cycle, creating unacceptable delays, duplicative costs, and disruption to critical national outreach and recruitment activities. The incumbent contractor is currently developing the approved 2027 national campaign, making continuity of operations essential to mission success. No Request for Quotes will be issued, and capability statements will not be accepted from interested parties. This sole source award represents a logical follow-on procurement under FAR 8.405-6(a)(1)(i)(C), justified by the operational necessity of maintaining seamless marketing operations.
Notice text
THIS IS A NOTICE OF INTENT TO SOLE SOURCE, NOT A REQUEST FOR QUOTES (RFQ).
The United States Peace Corps, Office of the Chief Financial Officer, Acquisition and Contract Management (OCFO/ACM), intends to award a sole source, logical follow-on Blanket Purchase Agreement (BPA) under FAR 8.405-6(a)(1)(i)(C) for Marketing, Communications, Website, and Advertising Production Services.
This requirement supports the Peace Corps’ national-level Integrated Marketing Campaign and is essential to maintaining continuity of creative development, production, and deployment of mission critical outreach activities and volunteer recruitment. The planned anticipated BPA includes a base year and two one-year option periods, with an estimated total value of $30 million. All work shall be performed in strict accordance with the current Performance Work Statement and shall be subject to the terms and conditions of the GSA Schedule contract.
Under the current BPA, the incumbent contractor is developing the approved 2027 national campaign. If the agency were to compete the follow-on BPA, any new contractor would be required to undergo 6–12 months of onboarding and discovery in advance of campaign development, resulting in unacceptable delays, substantial duplication of cost, and significant disruption to national outreach and recruitment activities. The Peace Corps is pursuing the strategic goal of placing 8,000 Volunteers by 2030. Continuity of national marketing operations is essential to achieving this objective.
NO RFQ WILL BE ISSUED AND QUOTES WILL NOT BE REQUESTED. Capability statements will not be accepted.
Notice history
| Notice | Type | Posted |
|---|---|---|
| This notice | Special Notice | |
| RFI: ADVERTISING and INTEGRATED MARKETING SERVICES | Pre-Solicitation |
Similar open opportunities
| Opportunity | Agency | Set-aside | Responses due |
|---|---|---|---|
| This is a notice of intent to issue a sole source contract | Defense Threat Reduction Agency | No set-aside |
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