OUTREACH NOTICE: USAFA Brand Analysis
Closed Special Notice Posted
- Solicitation number
- USAFACSOCALL006
- Agency
-
Air Force Academy
Headquarters Air Force, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541613 Marketing Consulting Services
- Place of performance
- Usaf Academy, Colorado 80840, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The United States Air Force Academy issued an informational outreach notice on June 15, 2026, directing commercial strategic communications and branding consultancies to an active solicitation for a comprehensive Brand Assessment and Strategic Brand Roadmap, with a submission deadline of June 18, 2026 at 10:00 AM MDT. The actual solicitation is conducted under USAFA's Rapid Acquisition Commercial Solutions Opening (CSO) FA7000-25-S-C001, specifically Call 006; vendors must submit responses through that official CSO posting, not this special notice. USAFA seeks Solution Briefs (maximum 5 pages) from elite consultancies capable of benchmarking the USAFA brand against Gold Standards, peer service academies, and aspirational civilian STEM universities to establish USAFA as the nation's most desirable and recognizable service academy. The maximum budget for this effort is $65,000. Interested vendors must review the full Performance Work Statement, submission instructions, and evaluation criteria in the official CSO Call 006 posting on SAM.gov; questions must be directed to personnel listed in that document.
Notice text
2 versions
Update #2 · Latest ·
Amendment 1 - CSO Link was updated to reflect the correct supsense of 18 Jun/10:00 a.m. MDT.
SPECIAL NOTICE / INFORMATIONAL OUTREACH: This notice is being published solely to alert industry to an active solicitation being conducted under a separate, specific acquisition vehicle.
The United States Air Force Academy (USAFA) is seeking innovative commercial solutions to conduct a comprehensive, multi-tiered Brand Assessment and to develop a phased Strategic Brand Roadmap.
USAFA’s objective is to establish its brand as the nation's most desirable, recognizable, and prestigious service academy, becoming the undisputed institution of choice for America's next generation of leaders. To achieve this, USAFA is actively soliciting "Solution Briefs" (maximum 5 pages) from elite commercial strategic communications and branding consultancies capable of benchmarking the USAFA brand against "Gold Standards," direct peer institutions, and aspirational elite civilian STEM universities.
SOLICITATION INSTRUCTIONS
DO NOT SUBMIT PROPOSALS OR SOLUTION BRIEFS IN RESPONSE TO THIS SPECIAL NOTICE.
The official solicitation for this requirement is being conducted under the USAFA Rapid Acquisition Commercial Solutions Opening (CSO) FA7000-25-S-C001, specifically Call 006.
All interested vendors MUST navigate to the official CSO Call 006 posting to review the full Performance Work Statement (PWS), submission instructions, and evaluation criteria.
-
Link to Official Solicitation (CSO Call 006): https://sam.gov/workspace/contract/opp/e435253f8ef24fc6bb07688b2fe852f7/view
-
CSO Call 006 Title: FA7000-25-S-C001 Call 006 - USAFA Brand Analysis
-
Submission Deadline: 18 Jun 2026, 10:00 AM MDT
-
Budget Limitation: The maximum budget for this effort is $65,000.
Questions regarding the requirement or the submission process must be directed to the personnel listed in the official CSO Call 006 document.
Update #1 ·
SPECIAL NOTICE / INFORMATIONAL OUTREACH: This notice is being published solely to alert industry to an active solicitation being conducted under a separate, specific acquisition vehicle.
The United States Air Force Academy (USAFA) is seeking innovative commercial solutions to conduct a comprehensive, multi-tiered Brand Assessment and to develop a phased Strategic Brand Roadmap.
USAFA’s objective is to establish its brand as the nation's most desirable, recognizable, and prestigious service academy, becoming the undisputed institution of choice for America's next generation of leaders. To achieve this, USAFA is actively soliciting "Solution Briefs" (maximum 5 pages) from elite commercial strategic communications and branding consultancies capable of benchmarking the USAFA brand against "Gold Standards," direct peer institutions, and aspirational elite civilian STEM universities.
SOLICITATION INSTRUCTIONS
DO NOT SUBMIT PROPOSALS OR SOLUTION BRIEFS IN RESPONSE TO THIS SPECIAL NOTICE.
The official solicitation for this requirement is being conducted under the USAFA Rapid Acquisition Commercial Solutions Opening (CSO) FA7000-25-S-C001, specifically Call 006.
All interested vendors MUST navigate to the official CSO Call 006 posting to review the full Performance Work Statement (PWS), submission instructions, and evaluation criteria.
-
Link to Official Solicitation (CSO Call 006): https://sam.gov/workspace/contract/opp/e435253f8ef24fc6bb07688b2fe852f7/view
-
CSO Call 006 Title: FA7000-25-S-C001 Call 006 - USAFA Brand Analysis
-
Submission Deadline: 18 Jun 2026, 10:00 AM MDT (See official CSO Call 006 posting for the exact deadline)
-
Budget Limitation: The maximum budget for this effort is $65,000.
Questions regarding the requirement or the submission process must be directed to the personnel listed in the official CSO Call 006 document.
Similar open opportunities
| Opportunity | Agency | Set-aside | Responses due |
|---|---|---|---|
| USAFA Rapid Acquisition Commercial Solutions Opening (CSO) | Air Force Academy | No set-aside |
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