Oklahoma Army National Guard Recruiting and Retention Advertising Marketing Agreement

The Oklahoma Army National Guard Recruiting and Retention Battalion (OKARNG-RRB), under the Department of the Army National Guard, is seeking comprehensive advertising and marketing services to support its recruiting mission through strategic partnerships with Oklahoma Secondary School Activities Association (OSSAA) championship events. The procurement involves marketing consulting and advertising support services categorized under NAICS 541613 and PSC R701, with a focus on generating qualified leads and increasing brand recognition among potential recruits and key influencers including parents, coaches, and educators. The contractor must deliver prominent venue branding, broadcast advertising spots, digital sponsorship rights, and direct marketing opportunities at OSSAA wrestling championship games and winter sports events during the February-March 2026 tournament season. Specific deliverables include exclusive wrestling presenting sponsor status with trophy branding, videoboard spots, game program advertisements, merchandise opportunities, and multi-channel promotional activities across seven designated events. The pre-solicitation notice was posted on January 30, 2026, with a due date of February 4, 2026 for questions or submissions.

This procurement is being pursued as a sole source acquisition with no set-aside designation, with Teall Properties Group, LLC (TPG) identified as the anticipated contractor due to its exclusive licensing agreement with OSSAA for advertising and marketing sponsorship rights at all state high school sport championship games. The justification memorandum confirms that TPG holds the only viable license to provide the required services, eliminating barriers to competition that could be reasonably addressed in future acquisitions. The contract award value, specific budget allocation, and detailed pricing information are not disclosed in the pre-solicitation documents provided. The Statement of Work specifies delivery requirements across multiple winter sports venues and events throughout February and March 2026, with comprehensive branding and promotional activities as primary performance metrics. While the exact contract value remains redacted, the scope encompasses extensive sponsorship rights, digital and broadcast media placements, on-site promotional activities, and recruiter participation opportunities across multiple championship tournaments.