Recruiting and Lead Generation Services
Closed Pre-Solicitation Posted
- Solicitation number
- 113WG_RRF_Recruiting_LeadGen
- Agency
-
Army National Guard
Department of the Army, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- Not on record
- Place of performance
- United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The District of Columbia Air National Guard is issuing a Request for Information (RFI) due June 15, 2026, to identify contractors capable of providing recruiting and lead generation services, with an anticipated performance period of September 1, 2026, through August 31, 2027, plus four one-year option periods. This is an information-gathering vehicle only and does not constitute a commitment to award or solicit quotes.
The RFI targets Marketing Consulting Services (NAICS 541613) with no set-aside. The Government seeks to determine whether competition exists and identify the most advantageous procurement method.
Contractor responsibilities include generating 250 qualified leads monthly across at least 25 Air Force Specialty Code positions through market research and multiple outreach channels—email campaigns, social media, professional networking, and public databases. All leads must be tracked in a Government-approved CRM system (Salesforce) and must demonstrate the prospect's ability to meet DC Air National Guard qualifications, urgency to join, trust in the Air Force/Air National Guard, and responsiveness to outreach. The contractor must maintain a 90% quality assurance level for lead qualification, submit a Quality Assurance Surveillance Plan within ten days of award, and attend monthly meetings with the Contracting Officer Representative.
Work is performed Monday through Friday, 0730–1700 hours, from a remote/detached facility at Government installations. The contractor must comply with background investigations, base identification, antiterrorism and OPSEC training, Information Assurance requirements, and DoD privacy protections. Government furnishes workspace and IT infrastructure; the contractor furnishes all other equipment and materials.
Responses limited to one page should be submitted to SMSgt Stacey Little at stacey.little.1@us.af.mil and must include company information, socioeconomic status, and description of relevant prior experience.
Notice text
REQUEST FOR INFORMATION (RFI)
113th Wing Recruiting and Lead Generation Services
District of Columbia Air National Guard (DC ANG)
- Description
The Government in support of the District of Columbia Air National Guard is seeking information on contractors interested in and capable of supporting its requirements for recruiting and lead generation in accordance with the attached Performance Work Statement (PWS). Anticipated period of performance is 1 September 2026 – 31 August 2027 with the option to extend services for (4) one-year option periods.
THIS IS A REQUEST FOR INFORMATION (RFI) ONLY. This RFI is issued solely for information and planning purposes – it does not constitute a Request for Quote (RFQ) or a promise to issue an RFQ in the future. This request for information does not commit the Government to contract for any supply or service whatsoever. Further, the Government is not at this time seeking quotes and will not accept unsolicited quotes. Respondents are advised that the U.S. Government will not pay for any information or administrative costs incurred in response to this RFI; all costs associated with responding to this RFI will be solely at the interested party’s expense. Not responding to this RFI does not preclude participation in any future RFQ, if any is issued.
- Scope
The purpose of the RFI is to determine if competition exist for this requirement and the most advantageous method of procurement available to meet the requirement.
- Responses
Interested parties must submit responses to the point of contact identified below:
SMSgt Stacey Little at stacey.little.1@us.af.mil
Responses shall be limited to 1 pages. Proprietary information, if any, should be minimized and MUST BE CLEARLY MARKED.
At a minimum, responses should include:
- Company Information: (name, phone number, DUNS, CAGE Code, POC information, website, etc.)
- contractor’s socioeconomic status
- A description of your company’s previous experience providing the services described in this notice.
- Capability Statements
- Any other relevant information that is not listed above which the Government should consider in finalizing its market research and acquisition strategy.
- Requirements in the PWS that limit competition
Files
| File | Type | Posted |
|---|---|---|
| Performance Work Statement RLF Services_Final.pdf |
On GovTribe
Work this opportunity
- Track it in your pipeline
- Find teaming partners
- Similar opportunities
- Ask GovTribe AI about this opportunity