VA ARNG Recruiting Marketing Services
Closed Pre-Solicitation Posted
- Solicitation number
- W912LQ26QA026
- Agency
-
Virginia National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Blackstone, Virginia 23824, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Virginia Army National Guard is conducting market research through this Request for Information to assess vendor capabilities for comprehensive recruiting and retention marketing services. The procurement encompasses program management and reporting, training and consulting, marketing analytics using Geographic Information Systems methodology, recruiting location optimization across 51 VA ARNG facilities, digital asset management system implementation, landing page development, media planning and strategy, and digital business card generation. Respondents must demonstrate capability to deliver all listed services through a 42-question questionnaire requiring YES or NO answers to specific capability statements. This RFI is strictly for market research purposes and does not constitute a binding procurement commitment, formal solicitation, or promise to issue a future Request for Proposal or Request for Quote. The deadline for responses is May 20, 2026, with all response costs borne by the participating vendors at no government expense.
This opportunity carries no set-aside designation and includes no identified incumbent contractors or award value information in the presolicitation materials. The VA ARNG seeks vendors classified under NAICS 541613 (Marketing Consulting Services) with a small business size standard of $19 million in annual revenue. The questionnaire requires respondents to provide company name, SAM UEI, and small business status certification. The government explicitly states it will not reimburse any administrative or informational costs associated with responding to this RFI and reserves the right to modify the released information without notification. Responding vendors will not necessarily receive notification of RFI review results, though participation in this market research does not preclude eligibility for any future formal procurement solicitation the VA ARNG may issue.
Notice text
THIS IS A REQUEST FOR INFORMATION (RFI) ONLY
The Virginia Army National Guard (VA ARNG) is conducting market research concerning retention and recruiting marketing services through responses to this RFI. It is important to note that this RFI is not a Request for Proposal (RFP) or Request for Quote (RFQ). This RFI is issued for market research purposes only. It does not constitute an RFP, RFQ, or a promise to issue an either in the future. This RFI is issued to aid in determining if a single company is able to render all services listed in the attached “Recruiting and Retention Services Questionaire” document. The information provided in this RFI is subject to change and is not binding upon the U.S. Government. This RFI does not commit the U.S. Government to contract for any supplies or services. The VA ARNG is not seeking proposals or quotes at this time. The VA ARNG will not accept unsolicited proposals or quotes regarding this RFI. Responders are advised that the U.S. Government will not pay for any information or administrative costs incurred in response to this RFI. All costs associated with responding to this RFI will be at the responder's expense.
Responding to this RFI does not preclude participation in any future RFP or RFQ, if issued. The U.S. Government has not made a commitment to procure any of the items or services discussed, and release of this RFI should not be construed as a commitment or as authorization to incur costs for which reimbursement would be required or sought. This notice shall not be construed as a commitment by the Government to issue a solicitation or ultimately award a contract, nor does it restrict the Government to a particular acquisition approach. Any information provided to the Government as a result of this RFI is voluntary. The information, data, comments, or reactions obtained may be used as research for a future solicitation. Respondents will not necessarily be notified of the results of the review from this RFI. All submissions will be used for review in the context of this RFI or related potential future solicitations and will be held and used for these purposes only. Submissions will not be returned to the respondent.
Please view the “Recruiting and Retention Services Questionaire” attachment for the listed services the VA ARNG is conducted market research on. Respondents must answer each of the questions indicated on this form and return their response to curtis.l.gardner6.civ@army.mil by the response closing listed in this RFI posting.
Files
| File | Type | Posted |
|---|---|---|
| Recruiting and Retention Services Questionaire.docx | DOCX document |
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