124 ASOS Recruiting Event

The Department of the Army National Guard through the Idaho Air National Guard seeks a comprehensive, turn-key recruiting and athletic pre-screening service for Tactical Air Control Party and Special Warfare pipelines, with proposals due September 20 and questions due August 30. This procurement is a 100% small business set-aside under NAICS 541613 with a $19 million size standard, foreclosing competition outside the small business pool.

Place of performance is Gowen Field in Boise, Idaho, with pool and field activities within a 20-mile radius. Period of performance is 365 days from a kickoff meeting prior to September 30, 2026. The contract includes a single line item (CLIN 0001) for 12 jobs covering all non-personal services, labor, equipment, and materials.

The requirement mandates pre-event digital marketing beginning a minimum two months prior, leveraging established social media networks to guarantee 1 million-plus social media impressions and deliver 150–250 qualified recruiting leads across TikTok, Instagram, Facebook, YouTube, and podcast platforms. The contractor must coordinate and execute events featuring 20–40 fully vetted, pre-screened registrants (ages 16 and older, U.S. citizens), standardized fitness testing, ruck training, water confidence progression with certified lifeguards, recruiter presentations, and mentorship sessions led by former operators. An Athletic Trainer is a mandatory staffing requirement; proposals lacking this position will not be considered for award. The contractor must assume full liability coverage, collect medical waivers and liability releases, provide a Certificate of Insurance, and maintain comprehensive data privacy and CUI compliance, including secure destruction of all participant personally identifiable information within 30 days of event completion.

The contractor must demonstrate documented experience coordinating Special Operations Forces athletic and recruiting events with proven return on investment of 8–12 direct Special Warfare enlistments per event and possess qualified Subject Matter Experts with extensive operational experience and prior military service in Special Warfare career fields. Key personnel must verify experience with military personnel through DD-214, training certificates, or official documentation.

Evaluation will be based on technical capabilities, past performance, and price, with award to the responsible offeror providing best value. Vendors Q&A responses were consolidated and posted by September 9 and 10. Funds are not presently available; no award will be made until funding is secured. The Government reserves the right to cancel the solicitation before or after closing with no obligation to reimburse offerors for proposal costs.