NIGP 95884: Social Media Management Services

NIGP 95884 Social Media Management Services, an Item code, covers contracted labor and platform services that state and local governments deploy to manage social media campaigns, content creation, community engagement, audience analytics, and branded communications across public-facing channels. Recent state and local solicitations show demand spanning strategic communications support for municipal offices, tourism destination marketing, firefighter recruitment campaigns, environmental project outreach, radio advertising production coordination, and education-initiative promotion, with scope ranging from part-time on-site content support to full-service agency relationships delivering multimedia production, paid social advertising, and performance reporting.

Issuing bodies include city governments (New Haven, Austin, Salem, Tallahassee, College Park), counties (Monroe, Broward, Hillsborough, Pulaski), state agencies (Texas Education Agency, Illinois Secretary of State, Illinois Tollway Authority, Texas Veterans Land Board), an independent school judicial circuit (13th Judicial Circuit Court of Hillsborough County), and tourism development councils, with no dominant repeat buyer pattern across the recent record. Geographic activity clusters in Florida (Monroe County, Broward County, Hillsborough County, Tallahassee), with additional recent solicitations in Texas, Illinois, Oregon, Connecticut, Tennessee, Arkansas, Georgia, and California. Representative opportunities include the City of New Haven's RFP for digital and social media support for the Office of the Mayor (RFP 2027RFP405, due November 3, 2026), Monroe County Tourist Development Council's RFP for campaign production and rollout for Visit Florida Keys (RFP646, due October 20, 2026), the City of Austin Fire Department's solicitation for social media management supporting firefighter recruiting (IFQ 8300 JRH1027, due June 15, 2026), and the Texas Education Agency's RFP for multimedia marketing to promote Bluebonnet Learning open education resources (RFP 701-26-009, due May 6, 2026). Contract values range from $14,510.97 for annual renewal of archiving services (City of Salem) to $188,928 over three years for multimedia graphic design services supporting court operations (13th Judicial Circuit Court), with some procurement vehicles leaving price discovery to finalist presentations and negotiations.