NIGP 95884: Social Media Management Services

NIGP 95884 Social Media Management Services, an Item code, encompasses the development, implementation, and ongoing management of social media campaigns and platforms for state and local government agencies, including content creation, audience engagement, analytics reporting, and dedicated account management across multiple digital channels. State and local governments use this code to procure services ranging from specialized recruitment and marketing campaigns managed by external agencies to software platforms and monitoring tools that enable in-house social media operations. The mix of issuing bodies spans municipal fire departments, city economic development offices, state education and transportation agencies, county parks departments, state universities, transit authorities, and airport authorities. Representative solicitations include the City of Austin Fire Department's IFQ for firefighter recruitment social media management (due June 15, 2026, historical budget $15,000–$25,000 annually), the Texas Education Agency's RFP for Bluebonnet Learning open education resources marketing across social platforms (five-year term, due May 6, 2026), and Texas Southern University's RFO for comprehensive social media content management across five platforms supporting health-related programs (three-year base term with two one-year renewals, due March 26, 2026). Issuing bodies also frequently procure software platforms and licensing—the Illinois Secretary of State issued an RFQ for Sprout Social platform access (due May 26, 2026), and the Illinois Tollway Authority solicited the Meltwater Comprehensive Suite Platform for social and media monitoring with 24/7 support (due May 20, 2026).

Recent procurement activity concentrates in Texas, Florida, Illinois, Oregon, California, Georgia, and Arkansas. The Austin Fire Department and Texas Education Agency solicitations represent significant municipal and state-level engagement focused on measurable outcomes—candidate conversions, impressions, reach, click-through rates, and adoption metrics. The City of Salem, Oregon's sole-source renewal with PageFreezer Software Inc. for social media records archiving ($14,510.97 annually, protest deadline July 12, 2026) signals ongoing compliance-driven demand for archival and records management integration. The Ontario International Airport Authority's strategic advertising and creative Agency of Record procurement (proposal deadline March 2, 2026) illustrates demand for full-service creative development alongside social media execution, with the selected agency responsible for integrated campaigns across digital, broadcast, out-of-home, and paid social channels. Set-asides and preferences appear selectively; the Texas Education Agency's OER marketing RFP includes mandatory 5 percent service-disabled veteran-owned business participation goals, while the City of Austin's firefighter recruitment solicitation initially distributes to certified HUBS or M/WBE vendors before broader public posting. Response dates in active solicitations range from immediate (Texas VLB data analytics RFP, due May 7, 2026) to extended (Texas Education Agency OER marketing, due May 6, 2026, with contract negotiations anticipated through July 2026).