Social & Digital Media Data Analytic Services

The Texas Veterans Land Board (VLB) is seeking qualified vendors to provide comprehensive social media and digital media data analytics services through RFP 7969-JW. The procurement encompasses tracking social media performance across multiple platforms, analyzing audience engagement metrics, providing competitive benchmarking, and generating monthly and quarterly reports with actionable insights to optimize the VLB's digital presence and support its communications and marketing initiatives. Deliverables include performance tracking, detailed analytics reporting, competitive analysis, and strategic recommendations based on data analysis to enhance the agency's digital marketing effectiveness. Qualified vendors must demonstrate experience with government or nonprofit digital analytics, familiarity with multiple social media platforms, and the ability to provide strategic recommendations grounded in data analysis. The evaluation process will utilize a standardized financial worksheet assessing contractor financial qualifications across multiple dimensions, including liquidity ratios (weighted at 8 percent), solvency ratios (7 percent), profitability metrics (5 percent), accounts receivable analysis (8 percent), inventory analysis (5 percent), and Altman Z'-Score (15 percent), with evaluation criteria and scoring methodologies outlined in the RFP and its addendum. The proposal submission deadline is May 7, 2026, with the anticipated contract term set for one year with potential renewal options at the agency's discretion. Pricing shall be submitted as either a fixed annual fee or monthly service rate based on the vendor's proposed service delivery model.

The RFP is open to all qualified vendors, with consideration given to disadvantaged business enterprises in accordance with Texas procurement guidelines and state set-aside provisions. No incumbent vendor has been identified in the solicitation materials, suggesting this represents either a new service requirement or a rebid following contract expiration. The VLB will fund this contract through internal operational budget allocations designated for communications and digital marketing support, though specific award values or budget ranges are not disclosed in the available RFP documentation. Vendors responding to this procurement should ensure their proposals align with the financial qualification standards outlined in the Financial Worksheet template and address all technical and evaluation requirements specified in both the base RFP and Addendum 1. Interested parties should carefully review all solicitation documents, including the detailed evaluation criteria and financial assessment methodologies, to ensure full compliance with submission requirements and to position their proposals competitively within the evaluation framework.