Marketing/Advertising/Media Buying

Broward County's Office of Economic and Small Business Development is seeking a marketing and advertising vendor for the 10th annual Florida International Trade and Cultural Expo (FITCE) scheduled for October 22-23, 2025, at the Broward County Convention Center. The primary scope involves comprehensive media buying across multiple platforms including digital, streaming, social media, television, and radio, with a specific focus on geotargeting and geofencing advertising. Deliverables include producing multilingual marketing assets such as a 30-second video commercial and audio commercial in English, Spanish, Haitian Creole, and potentially other languages. The solicitation requires vendors to submit detailed proposals electronically through BPRO by 5:00 PM on August 27, 2025, with final marketing campaign deliverables due by September 5, 2025. Vendors must complete a comprehensive vendor questionnaire, provide proof of insurance, and demonstrate compliance with various county requirements including non-collusion certification and drug-free workplace standards.

The contract opportunity appears open to all qualified vendors, with no specific set-aside designations mentioned. Vendors must meet extensive insurance requirements, including maintaining General Liability coverage of $1,000,000 per occurrence, Professional Liability/Media Liability of $1,000,000 per claim, and comply with background check and security protocols. The total budget for this project is capped at $27,250, with a specific allocation of $3,000 for vendor fees, $22,250 for media buying (broken down as $11,250 for video/television/streaming, $6,000 for audio streaming/radio, and $5,000 for digital/social media), and $2,000 for production costs. Payment will be processed through a standard Purchase Order with invoicing scheduled for August 31, September 30, and November 30, 2025. Vendors must provide itemized cost breakdowns, W-9 forms, and may need to register as Broward County vendors if not already registered, with the understanding that sales tax will not be applicable due to the government contract status.