RFP- Summit County Marketing Consultant

Summit County, Utah is issuing a Request for Proposal (RFP) to procure marketing consulting services for a comprehensive educational marketing and public awareness campaign targeting the Summit County Health Department and Summit County Mental Wellness Alliance. The consultant will be responsible for developing and executing campaign strategies from March 2026 through March 2027, with key deliverables including campaign design, public education plan development, communications strategy, material development, and comprehensive analysis and reporting. The scope of work emphasizes grassroots marketing strategies and innovative approaches to educate the public about behavioral health services, reduce stigma, and establish communication channels with underserved populations, particularly those not typically engaged with social media or unfamiliar with health department services. Required qualifications include sufficient experience working collaboratively with public entities, county staff, service clubs, nonprofit organizations, elected officials, and community stakeholders; expertise in grassroots marketing strategy; nonprofit or government-related public education experience; and demonstrated capability in developing culturally and demographically tailored communication strategies. The evaluation criteria allocate 25 percent weight to marketing expertise in small markets and grassroots campaigns, 25 percent to public outreach experience with educational awareness and behavior-change initiatives, 30 percent to approach responsiveness and completeness, and 20 percent to cost. Critical dates include the deadline for consultant questions on January 28, 2026 at 3:00 PM; proposal submission deadline of January 30, 2026 at 5:00 PM through Bonfirehub.com; interviews scheduled for February 6, 2026 if necessary; review and approval by February 13, 2026; and project start date of March 2, 2026.

The RFP documentation does not identify specific set-aside designations or restrictions limiting responses to particular organization types or disadvantaged enterprises, suggesting the opportunity is open to qualified consultants regardless of business classification. No incumbent vendors or current contractors are referenced in the available documentation. Consultants must submit a not-to-exceed cost proposal itemized by project component, encompassing all labor, materials, and related expenses, though no specific funding range or award value is disclosed in the RFP materials. The selected consultant must maintain comprehensive insurance coverage including general liability of $1,000,000 per occurrence, workers' compensation of $500,000, commercial automobile liability of $2,000,000, professional liability of $1,000,000, and technology errors and omissions insurance of $5,000,000. The contract will be governed by Summit County Standard Terms and Conditions, and the consultant must comply with employment verification systems, conflict-of-interest requirements, and all applicable federal, state, and local laws.