ODP Marketing and Media Services

The Idaho Division of Purchasing, on behalf of the Office of Drug Policy (ODP), is seeking a marketing and media services contractor for a comprehensive communications support contract. The request for proposal (RFP #212) solicits services including creative production, media buying and placement, website management, social media marketing, and branding to support substance use prevention campaigns. Key deliverables will include market research, campaign development, website maintenance, and strategic communication initiatives targeting parents and caregivers aged 22-65 with children aged 4-17. The primary campaign, "Be the Parents," requires a contractor capable of developing statewide and regional marketing strategies with flexible geographic approaches. Proposals are due by March 14, 2024, at 5:00 p.m. Mountain time, with evaluation based on technical proposal, potential oral presentation, and cost proposal. The contract will have an initial one-year term with potential for renewal, and bidders must submit a comprehensive proposal including detailed hourly rates and production cost structures.

The contract does not specify explicit set-aside designations or restrictions on respondent types. The incumbent vendor is 116 & West, and the anticipated annual budget is $100,000, with potential for additional funding as resources become available. No minimum or maximum contract amounts are guaranteed, and ODP reserves the right to procure services outside this contract as needed. Pricing will be based on fully burdened hourly rates with no markup allowed on production costs. The contract requires electronic submission through the state's procurement system, with vendors required to comply with standard state contract terms and conditions. Digital signatures are acceptable, and subcontractors may be utilized with appropriate disclosure. Vendors will need to demonstrate expertise in marketing, media planning, and campaign development specifically tailored to substance use prevention messaging for the target demographic.