I-75 CCC: RFP for Web-Based Marketing

The I-75 Central Corridor Coalition, Inc. (I-75 CCC), a non-profit 501(c)(6) organization representing public and private sector members across a seven-county region of Georgia between Atlanta and Macon, is issuing a Request for Proposals for web-based marketing services. The procurement seeks professional advertising services to promote economic development, smart growth and transit-oriented development initiatives, and transportation infrastructure investments within the region served by the organization. The scope of work encompasses approximately four months of targeted web-based and social media advertising beginning as soon as possible following contract award and continuing through April 30, 2026, with January 2026 designated as a preparation period. Deliverables and key objectives include development of an online identity across multiple social media platforms, creation of multiple weekly touchpoints for engagement, graphic and advertisement design, monthly performance reviews, strategies for creating social media accounts and building engagement, approaches to leveraging paid social media advertisements, and plans for monitoring campaign performance. Required qualifications include relevant professional experience in web-based and social media advertising, documented years in business, identification of key staff and project principals with direct contact information, and examples of prior online advertising work demonstrating capability. Evaluation criteria emphasize relevant professional experience, proposal quality, and cost-effectiveness, with particular emphasis on budget-conscious approaches. Proposals must be submitted electronically to I-75 CCC Project Manager Greg Boike at gboike@mg-rc.org no later than 5:00 p.m. on Monday, January 12, 2026, with questions required to be submitted via email at least one week prior to the submission deadline. A firm will be selected at the January 21, 2026 meeting of the I-75 CCC Executive Committee.

There are no specific set-aside designations or restrictions on the types of organizations that can respond to this procurement based on the available documentation. No incumbent vendors or current contractors are identified, as the I-75 CCC currently maintains its own website at https://i75coalition.org/ but lacks social media presence and established online advertising platforms. All social media platforms and marketing materials developed through this project become the property of the I-75 CCC upon creation. The organization indicates that it intends to evaluate options for ongoing management of web-based marketing services following this initial campaign and may renew or extend services based on performance and budgetary constraints. No specific budget range or award value is provided in the available documentation; however, the organization explicitly requests budget-conscious proposals, suggesting cost sensitivity. The I-75 CCC is an equal opportunity employer and reserves the right to reject any and all responses.