Marketing Graphic Design & Media Service ¿ 2025-061625

The City of College Park, in collaboration with KW Commercial Atlanta Classic, is seeking a qualified media firm to provide comprehensive marketing and graphic design services for a commercial real estate project. The Request for Proposal (RFP) solicits full-service media support, including photography, videography (with drone footage), graphic design, brand and website development, and digital marketing. Specific deliverables include 3D renderings, a dedicated property website, custom signage design, targeted digital advertising, content development, and social media management. The proposal is due on Tuesday, June 16, 2025, at 10:00 am EST, with a project start date of June 23, 2025. The contract will initially run for one year, with options to renew for four additional one-year periods. Evaluation criteria will assess proposals based on relevant experience and creative quality (30%), ability to execute all components (25%), strategic approach (15%), cost and value (20%), and references and reliability (10%). Proposers must submit a comprehensive proposal including company overview, portfolio, project plan, timeline, itemized pricing, team member bios, and three client references.

The City encourages submissions from minority, woman-owned, and small businesses, demonstrating a commitment to diverse vendor participation. While no specific budget range is explicitly stated, the RFP indicates that the contract will be awarded to the most responsive and responsible bidder, not necessarily the lowest-cost proposal. The procurement is specific to Fulton County, Georgia, and targets commercial real estate developers, brokers, and investors. No incumbent vendors are mentioned in the documentation, and there are no explicit details about existing technological infrastructure that would require integration. The proposal requirements suggest that vendors should be prepared to demonstrate robust capabilities in digital media production, marketing strategy, and creative design, with a particular focus on commercial real estate marketing. Successful vendors will need to showcase a comprehensive approach to creating compelling visual and digital content that effectively markets the commercial real estate project.