Media Monitoring Platform and Services

Travis County Healthcare District, doing business as Central Health, is seeking a comprehensive media monitoring platform and services through RFP 2507-002. The procurement requires a vendor to provide advanced media tracking and analysis capabilities across traditional, digital, and social media channels, with multilingual monitoring of local, state, national, and global media platforms. Key deliverables include real-time monitoring, social media listening, email/text alerts, journalist contact database management, press release distribution, and detailed reporting with metrics such as mentions, sentiment, advertising value equivalent (AVE), and geographic distribution. The platform must support five administrator licenses and include training services. Evaluation criteria will be weighted across technical requirements (30%), innovation and scalability (15%), user experience (20%), vendor qualifications (10%), and pricing (25%), with potential additional demonstration assessments. Important dates include a pre-proposal conference on August 1, 2025, at 1:30 PM via Microsoft Teams, with vendor questions accepted until August 8, 2025, and final proposals due on August 22, 2025, at 2:00 PM Central Time. The contract term is initially one year with optional four one-year renewal periods.

Central Health practices a Good Faith Effort for Historically Underutilized Business (HUB) participation, allowing both HUB and non-HUB vendors to compete. While the current incumbent for these services will not be disclosed, proposers are advised to research local wage requirements, specifically noting Austin's living wage standards. The solicitation requires vendors to submit their own proposed budgets and rates, with proposals preferred through the BidNet platform and potential for in-person drop-offs. A detailed Technical Review Questionnaire assesses vendor capabilities, with 47 questions covering critical areas such as data center security, HIPAA compliance, redundancy, disaster recovery, and operational standards. Vendors must demonstrate robust security protocols, including encryption standards, penetration testing, authentication mechanisms, and comprehensive data protection strategies. While a specific contract value is not explicitly stated, the complexity of requirements suggests a significant investment in media monitoring technology and services. Award notifications are expected around the proposal expiration date, with all proposers to be formally informed of the solicitation's outcome.