RFP 2024-66 expect the unexpected marketing campaign

Clackamas County is seeking proposals through RFP 2024-66 for an "Expect the Unexpected" marketing campaign designed to reduce distracted and aggressive driving, with a specific focus on minimizing fatalities and serious injuries among vulnerable road users. The county is soliciting proposals from qualified consultants experienced in strategic communications, social marketing for behavioral change, and micro-targeting efforts involving public outreach, education, and engagement. Required deliverables include advertising development, video production, creative assets, and community partner engagement strategies. Evaluation criteria will encompass the proposer's general background and qualifications, integration of community engagement, proposed scope of work, and fee structure. The proposal submission deadline is September 3, 2024, at 2:00 PM PDT, with the contract term extending from the effective date through September 30, 2026, and an optional one-year renewal potential. Proposers must provide competitive hourly rates with a not-to-exceed total price, and must demonstrate expertise in developing comprehensive communication and marketing support for a behavioral change campaign.

There are no specific set-aside designations or restrictions on responding organizations, though vendors must be registered with the Oregon Secretary of State prior to contract execution. No incumbent vendor was explicitly identified, though the county notes their most recent traffic safety marketing was performed by C + C Consulting. The total project budget is estimated at $270,000, with no additional funding anticipated beyond this amount. The county has indicated flexibility in how proposers structure their pricing proposal, allowing discretion in detailing costs for campaign development and implementation. PRR, Inc. was identified as the apparent successful proposer in the Notice of Intent to Award, having received the highest evaluation score of 97 out of 100 points. The campaign will leverage the county's existing branding and logos, and aims to align with their "Drive to Zero" infrastructure plan. Proposers are expected to develop a comprehensive approach that includes foundational research, participatory design, and performance metrics focused on campaign launch, engagement, and community organization involvement.