UNSPSC 83121705: Social media related services

Social media providers offer services via cloud for scheduling and publishing posts, managing customer inquires, team collaboration, analytics and task management.

UNSPSC 83121705 Social media related services is a Commodity code covering the full range of social media platform management, content creation, analytics, monitoring, and archiving services that state and local governments procure to support communications, recruitment, marketing, and audience engagement. Recent activity shows state and local bodies buying social media management platforms (such as Sprout Social and Meltwater), hiring agencies to develop and execute social media campaigns for recruitment and marketing, procuring social media content and analytics reporting services, and renewing contracts for records archiving and compliance services. Issuing bodies span state departments (Illinois Secretary of State, Texas Education Agency, Texas Veterans Land Board), universities and higher-education systems (Texas State University, Texas Southern University), municipalities (City of Austin, City of Salem Oregon, City of Tallahassee, City of Santa Monica), counties (Pulaski County Arkansas), transit authorities (Illinois Tollway Authority), and regional authorities (Ontario International Airport Authority). A number of state agencies and municipalities return to market repeatedly—Texas Education Agency, Texas agencies generally, and Illinois state entities show multiple solicitations within a six-month window.

Geographic activity concentrates in Texas, Illinois, and the broader Southwest and South, with visible solicitation streams in Oregon, Arkansas, Florida, Georgia, and California. Representative recent opportunities include the City of Austin Fire Department's request for quotations (IFQ 8300 JRH1027, due June 15, 2026) for social media management services to drive firefighter recruitment, targeting 12-month contracts at $15,000 to $25,000 annually with emphasis on conversion metrics and minority candidate outreach; the Texas Education Agency's RFP for Open Education Resources Marketing (701-26-009, due May 6, 2026) covering multimedia content production, paid social media across six platforms, bilingual support, and statewide stakeholder engagement over five years with no disclosed budget cap; the Illinois Tollway Authority's RFQ for Meltwater Comprehensive Suite Platform (26557THACOMMUB52441, due May 20, 2026) for media monitoring and social analytics supporting up to five users nationwide with dedicated account management; and the City of Salem, Oregon's sole-source renewal of PageFreezer social media records archiving services (SKS004300017395, protest deadline July 12, 2026) for $14,510.97 annually. Opportunities range from task orders under $15,000 to multi-year strategic retainers, with evaluation often weighted toward technical capability and conversion metrics rather than price alone.