UNSPSC 83121705: Social media related services

Social media providers offer services via cloud for scheduling and publishing posts, managing customer inquires, team collaboration, analytics and task management.

UNSPSC 83121705 Social media related services is a Commodity code covering social media campaign development, content creation, platform management, analytics reporting, and paid media execution that state and local governments use to amplify tourism marketing, public awareness campaigns, recruitment initiatives, and organizational communications. Recent solicitations span tourism destination marketing and visitor attraction campaigns, government agency brand-awareness and stakeholder engagement efforts, emergency preparedness messaging, and workforce recruitment promotion across social platforms including Meta, TikTok, Instagram, LinkedIn, YouTube, and Twitter/X. Issuing bodies include county tourism development councils, city economic development offices, municipal fire departments, transit authorities, state education agencies, judicial circuit courts, and special-district entities. Monroe County Tourist Development Council in Florida has posted two separate RFPs within recent months—Campaign Production, Roll Out and Management (RFP 646, due October 20, 2026) and Latin America Sales Agency services (RFP 651, due November 3, 2026)—signaling repeat procurement activity in the tourism marketing space. Broward County issued an open-end contract for a Manatee Awareness Radio Campaign reserved for Small Business Enterprise vendors (due August 10, 2026), and the City of Austin Fire Department requested social media management services specifically for firefighter recruiting (IFQ 8300 JRH1027, due June 15, 2026, with a historical budget range of $15,000 to $25,000 annually).

Activity concentrates in Florida and Texas, with secondary representation from Illinois, Tennessee, Oregon, Georgia, and Arkansas. The Town of Farragut, Tennessee issued an RFQ for Tourism, Marketing, and Public Relations Services (RFQ 2026-09) with a budget range of $24,000 to $29,000 and award anticipated June 14, 2025. The Texas Education Agency is procuring Open Education Resources Marketing for its Bluebonnet Learning initiative over five years starting September 2026, requiring weekly multimedia collateral production, twice-weekly stakeholder engagement (75 percent statewide travel), and bilingual Spanish support with no disclosed budget ceiling. The Illinois Secretary of State and Illinois Tollway Authority both issued platform-level procurements for managed social media tools—the Secretary of State for Sprout Social Media Management Platform (May 26, 2026) and the Tollway for Meltwater Comprehensive Suite Platform services (May 20, 2026)—reflecting institutional investment in monitoring and analytics infrastructure. The 13th Judicial Circuit Court of Hillsborough County, Florida posted an ITB for multimedia graphic design services including social media graphics and web content (ITB-26-00416, due October 5, 2026, estimated $188,928 over three years). Contract values where disclosed range from $14,510.97 (Salem, Oregon PageFreezer renewal) to $188,928 (Hillsborough County graphic design); most multi-year tourism and marketing contracts run two to five years with optional renewal periods contingent on annual appropriation or funding availability.