RFP 2024-24-Social Media Advertising Management

Clackamas County, Oregon, through its tourism division "Oregon's Mt. Hood Territory," is seeking a vendor to provide comprehensive Social Media Advertising Management services via RFP 2024-24. The procurement aims to secure a contractor responsible for creating, managing, and optimizing paid social media advertising campaigns across Facebook, Instagram, and YouTube. Key deliverables include establishing a data-informed paid social media strategy, building target audience groups, creating and reformatting social media assets, providing monthly reporting and insights, and attending regular marketing team meetings. The selected vendor must develop an annual social growth strategy, make optimization recommendations, and execute paid social media buys. Proposals are due by 2:00 PM on April 25, 2024, and will be evaluated based on the proposer's general background, qualifications, proposed approach to the scope of work, and fee structure. The contract term is set from the effective date through June 30, 2029, with an anticipated annual ad spend of approximately $100,000.

The county encourages proposals from Minority, Women, Veteran, and Emerging Small Businesses, demonstrating a commitment to diverse vendor participation. There is no incumbent agency currently performing these services, and the county has an existing data partner, Datafy, for tracking visitation and economic impact. Proposers must be current with the Oregon State Business Registry and will be evaluated by a five-person committee comprising Clackamas County Tourism staff and representatives from other destination management organizations. The day-to-day client contact will be Amber Johnson, the Digital Marketing and Social Media Strategist. The procurement seeks a fixed-price bid for creative development and ad management services, with a media fee-based approach for media buying. While the RFP currently excludes TikTok due to privacy concerns, it anticipates potential expansion to Threads, with the overall annual ad spend remaining at $100,000. The Notice of Intent to Award indicates that Snowfish Inc. has been selected as the apparent successful proposer, with a seven-calendar-day protest period available for unsuccessful bidders.