RFP 25-04017 Social Media Management Tool

The Utah Transit Authority (UTA) is seeking a comprehensive social media management tool through RFP 25-04017, with proposals due on November 14, 2025. The procurement aims to acquire a software solution that enables advanced social media analysis, tracking, management, and scheduling for the agency's Marketing and Communications department. Proposers must demonstrate a minimum of three years of experience in social media management tools and provide at least five customer references from similar projects. The evaluation will be structured as a best-value procurement, with technical factors comprising 80% of the scoring and price accounting for the remaining 20%. Key solution requirements include multi-platform support, content publishing and scheduling capabilities, real-time monitoring and engagement tools, comprehensive analytics and reporting, compliance and security features, and robust training and support services. The contract will have an initial three-year term starting January 1, 2026, with options for two additional one-year extensions.

The procurement has a race-neutral Disadvantaged Business Enterprise (DBE) goal, indicating openness to diverse vendor participation. Vendors must certify they are not engaged in economic boycotts and may need to demonstrate FedRAMP or GovRAMP compliance for technology solutions. The State of Utah reserves the right to award to the highest-scoring vendor or potentially multiple vendors. While specific budget ranges are not explicitly stated, the pricing sheet suggests a comprehensive pricing structure covering annual subscription/licensing fees, one-time setup and configuration costs, staff training, technical support, and potential integration expenses. Proposers will be required to complete a detailed bid sheet with unit prices and a total not-to-exceed amount, providing the Utah Transit Authority with transparent pricing comparisons. The procurement documents indicate that making a confidentiality claim does not guarantee protection, and vendors must submit both redacted and non-redacted proposal versions.