VLB Social Media Data Analytic Services

The Texas General Land Office (GLO) and Veterans Land Board (VLB) are seeking proposals from qualified data analytics service providers to assist in the development and execution of targeted social media campaigns. The procurement, titled "VLB Social Media Data Analytic Services," is a Request for Proposals (RFP) with a due date of January 10, 2024, at 2:00 p.m. CT. The contract is intended to be awarded to a single vendor and will cover services for two Texas jurisdictions: Kerr County and Killeen City. The required services include data analytics, campaign development, and social media execution. Respondents must demonstrate expertise in data analytics, social media strategy, and digital marketing. The evaluation process will be conducted by a committee of subject matter experts from various GLO divisions.

The RFP does not disclose a budget, but the GLO has stated that a HUB Subcontracting Plan is required for all respondents. The GLO has no incumbent for the requested services and will accept proposals from international vendors, provided they register with the Texas Secretary of State before contract execution. The contract term is for one year with the option to renew for up to four additional one-year terms. Detailed pricing information, including hourly rates for various labor categories, must be provided in the proposals.