Safe Speed Campaign

The City of Pasadena is seeking a consultant to develop and implement a Safe Speed Campaign, a comprehensive motorist safety outreach program funded through a California Office of Traffic Safety grant. The selected consultant will be responsible for creating and executing a multi-faceted safety campaign focusing on pedestrian and bicyclist safety, which includes planning and conducting at least 40 pop-up engagements, safety presentations, safety fairs, and participating in national safety events. Specific deliverables include procurement of digital media with targeted social media strategies, development and distribution of safety education materials such as posters and banners, and comprehensive safety education outreach. Proposers will be evaluated based on four key criteria: proposed solution (30%), experience (30%), company staffing (10%), and cost proposal (20%), with additional points awarded to local Pasadena businesses and small/micro-businesses. The proposal must be submitted electronically through the City's eProcurement Portal by January 13, 2023, at 12:00 pm, with the project scheduled to start in April/May 2023 and all work to be completed by September 30, 2023. Technical proposals are limited to 40 total pages and must demonstrate the firm's capability to effectively communicate safe speed messaging to the community.

The contract appears open to various business types, with no specific set-aside designations explicitly mentioned, though preference is given to local Pasadena and small/micro-businesses. The total anticipated project budget ranges from $70,000 to $80,000 for a one-year contract with no optional extension periods. Potential respondents must comply with several municipal and federal requirements, including the Pasadena Living Wage Ordinance, equal opportunity contracting policies, and federal labor standards. Contractors must also complete various disclosure forms, including a Unique Entity Identifier (UEI) from SAM.gov, a Conflict of Interest Disclosure, and a Disqualification Disclosure form. Bidders will need to demonstrate their organizational structure, workforce composition, and past performance through required forms such as the Relevant Experience Form. While no incumbent vendor is specified, the contract emphasizes transparency, ethical bidding practices, and a commitment to workforce diversity and non-discriminatory hiring practices.