RFP- social and digital media services

Events DC, the Washington Convention and Sports Authority, is seeking a qualified firm to provide comprehensive Social and Digital Media Services through RFP #25-S-020. The procurement aims to secure a contractor for integrated communications and marketing strategies across multiple sectors including sports, entertainment, conventions, culinary arts, and destination marketing. Required services encompass paid media, digital and social-focused campaigns, public relations tactics, grassroots efforts, video creation, and design work supporting Events DC's corporate brand, venues, strategic initiatives, and partnerships. The contract will run from the award date through September 30, 2026, with four potential one-year renewal options. Contractors must demonstrate at least five years of documented experience and provide a senior-level executive and project manager with capabilities in influencer engagement, content creation, analytics, and innovative communication approaches. The evaluation will be heavily weighted toward technical expertise, with 85 out of 112 total points allocated to technical factors and only 10 points to pricing. Proposals are due by November 6, 2025, at 5:00 PM EST, with a comprehensive technical submission required that details the firm's approach to social and digital media strategies.

The procurement is specifically designated for small, certified business enterprises (SBEs) with the District of Columbia Department of Small, Local, and Business Development (DSLBD). Preference points are available, with up to 12 points possible for certified business enterprises, creating a competitive advantage for qualifying firms. Contractors must comply with local economic opportunity provisions, including ensuring at least 35% of the total contract value is awarded to certified Small Business Enterprises for contracts exceeding $250,000, and entering a First Source Employment Agreement to hire at least 51% District of Columbia residents for contracts over $300,000. While no specific incumbent vendor is mentioned, the RFP requires comprehensive insurance coverage and adherence to specific wage determinations, including minimum wage rates of $15.00 per hour. The pricing form indicates that rates will be fixed hourly rates across five potential contract periods, with six distinct professional roles to be priced, including Senior Level Executive, Project Manager, Graphic Designer, Video Specialist, Paid Media Specialist, and Data Analyst. Though a specific award value is not explicitly stated, the comprehensive nature of the services and multi-year contract structure suggests a significant potential contract value for the selected vendor.