Digital Services for Recruiting

The Texas Military Department (TMD) has issued an Invitation for Bid (IFB) solicitation TMD25-TSG-0036758 for comprehensive digital advertising services to support Texas State Guard recruiting efforts. The procurement seeks a vendor to provide targeted digital marketing services across multiple platforms, including high-visibility mobile display advertising, targeted email marketing, geo-fencing, social media campaigns, radio advertisements, and LinkedIn marketing initiatives. Specific recruitment targets include engineering professionals in Lubbock/Abilene, chaplains in the Rio Grande Valley, JAG Corps attorneys across multiple regions, and medical personnel in Tyler. The solicitation requires 5-10 monthly social media advertisements, 7-10 monthly radio segments of 15-30 seconds, and comprehensive digital marketing across mobile, email, and web platforms. Key deliverables include monthly performance reports documenting advertisement dates, times, and click-through metrics. The procurement timeline includes a question submission deadline of February 20, 2025, with Q&A documents to be posted on February 27, 2025, and a bid submission deadline of February 7, 2025, with an anticipated contract award date of February 18, 2025. The contract will be awarded to the lowest-priced responsive bidder meeting all specifications, with an initial one-year term.

The solicitation does not specify any specific set-aside designations or restrictions on respondent types. Vendors must submit various administrative forms, including the Texas Application for Texas Identification Number and Direct Deposit Authorization Form. The contract will be executed on a firm-fixed price basis with no minimum guaranteed compensation, and the TMD will provide graphic displays and recorded scripts through their Public Affairs Office. Insurance requirements include $1,000,000 in Workers Compensation coverage and $1,000,000 per occurrence for Commercial General Liability. The contract's continuation is subject to TMD's funding availability, and no specific budget range or maximum award value is indicated in the procurement documents. Successful bidders must comply with the TMD's Standard Terms and Conditions, which include provisions for intellectual property rights, data security, cybersecurity training, and various state-mandated certifications. While the solicitation does not explicitly list incumbent vendors or require integration with existing infrastructure, vendors must be prepared to meet the specified digital advertising and recruitment targeting requirements across multiple platforms and geographic regions.