Creative Marketing Communication Services and Consultation

The University of Texas at Tyler and The University of Texas Health Science Center are seeking proposals for Creative Marketing Communication Services and Consultation through RFP No. 750-25/26-002. The procurement will establish a three-year contract with potential two one-year renewals for comprehensive marketing and communications services on an as-needed, non-exclusive basis. Required services include graphic design, copywriting, photography, videography, web development, media buying, digital marketing management, and creative work execution for print and digital platforms. Proposers must demonstrate capabilities across a wide range of marketing activities, including collateral design, advertising asset creation, web development, media research, social media campaign development, public relations support, data analysis, and market research. Key evaluation criteria will include cost, service quality, organizational reputation, alignment with university needs, and past performance. The solicitation was issued on October 31, 2025, with a question submittal deadline of November 18, 2025, and a proposal submission deadline of December 5, 2025. Proposers must adhere to the university's 2022 brand guidelines and ensure digital communications comply with WCAG 2.0 AA and Section 508 digital accessibility standards.

The procurement requires proposers to submit a HUB (Historically Underutilized Business) Subcontracting Plan, demonstrating a commitment to utilizing certified HUB vendors, which may include businesses owned by women, minorities, veterans, and individuals with disabilities. The university's technology environment is primarily Microsoft-based, and proposers must provide detailed technical specifications for electronic and information resources, including server configurations, web and application server specifications, user interface compatibility, and security vulnerability testing. While no specific contract value is explicitly stated, the RFP indicates that pricing will be based on agreed-upon hourly rates for each service, with reimbursement for reasonable expenses following Texas Comptroller travel reimbursement rates. Proposers must also comply with numerous state and federal legal requirements, including non-discrimination policies, antitrust regulations, and specific certifications related to doing business with certain countries. The contract will require extensive data protection measures, particularly for handling sensitive university records subject to HIPAA and FERPA regulations, with a focus on robust information security practices and comprehensive access control mechanisms.