Digital Advertising and Web Development Vendor RFP

The University of Washington Medicine Advancement Communications is seeking a digital advertising and web development contractor through a Request for Quotation (RFQ) for fiscal year 2026 and potentially beyond. The procurement targets a vendor to implement 12+ distinct advertising campaigns across social and search platforms, including Google Search, Meta, and LinkedIn, with comprehensive responsibilities spanning keyword strategy, ad copy optimization, audience targeting, and graphic design. Key deliverables include monthly reporting, performance insights, and ad hoc web development services for two specific WordPress websites (give.uwmedicine.org and uwmedalumni.org). The proposal is due on April 11, 2025, at 3:00 PM PST, with an initial contract term expiring on June 30, 2026, and potential for additional 12-month renewal periods. Evaluation criteria will be weighted across vendor qualifications, performance history, industry experience, project management capabilities, and cost-effectiveness, with a particular focus on experience in higher education, academic medical, and fundraising institutional digital marketing and web development.

The solicitation includes voluntary participation goals with a target of 15% small business participation, specifically encouraging engagement from small, minority, veteran, and women-owned businesses. Proposers must demonstrate compliance with the University of Washington's IT accessibility guidelines, data processing requirements, and security terms. The total contract budget is set at $65,000, with the award to be determined through a comprehensive scoring system that assesses the vendor's digital advertising and web development expertise. Vendors will need to show proficiency in WordPress development, digital advertising platforms, and graphic design, with preference given to firms with previous experience in academic and healthcare fundraising communications. The procurement is open to qualified vendors who can meet the technical specifications, accessibility requirements, and strategic objectives of the University of Washington Medicine Advancement Communications team.