Media Services for Seminole County Tourism

Seminole County's Economic Development and Tourism Division is seeking a qualified agency to provide comprehensive media services for Orlando North Seminole Tourism through a competitive Request for Proposal (RFP-5078-25/LTT). The procurement aims to secure a vendor capable of developing leisure and meetings media strategies, creating annual media plans, managing email newsletter campaigns, executing content refreshes, handling influencer programs, maintaining websites, and providing monthly reporting. The scope encompasses digital and print media, advertising, public relations, social media, and communications services. Evaluation of proposals will be conducted using a point-based system: 60 points for knowledge of regional tourism sector, 20 points for advertising/media plan quality, 10 points for tourism destination media samples, and 10 points for pricing. Key dates include a question submission deadline of August 1, 2025, and a proposal due date of August 13, 2025, at 2:00 pm. The project is funded through a 5% county-wide tourist development tax that generated approximately $6.8 million in net revenue during fiscal year 2023-2024.

The contract is structured for a three-year term with potential one-year renewal options, and the first three months will be considered probationary. While no specific set-aside designations were mentioned, proposers must submit comprehensive documentation including insurance confirmations, conflict of interest statements, and various compliance certifications. The county reserves the right to evaluate current financial statements, compliance with schedules, past performance, and vendor integrity before making an award. Insurance requirements are extensive, mandating coverage in areas such as Workers' Compensation, Commercial General Liability, Cyber Liability, Business Automobile Liability, Excess/Umbrella Liability, and Professional Liability, with most coverage areas set at $1,000,000 per occurrence. Though a specific contract value is not explicitly stated, the tourism tax revenue of $6.8 million suggests a potentially substantial budget for media services. The county will issue individual purchase orders based on needed services, with no guaranteed minimum number of orders during the contract period.