Digital Advertising Services Orange County Convention Center

Orange County, Florida is seeking a Digital Advertising Services contractor for the Orange County Convention Center (OCCC) through a Request for Proposals (RFP) solicitation numbered Y25-100. The procurement involves selecting a Service Partner to manage digital advertising services across forty permanent and mobile display locations within the convention center's West and North/South Buildings. Key deliverables include comprehensive sales, marketing, content management, and technical support for the Digital Signage Network (DSN). Respondents must electronically submit proposals through the OpenGov e-Procurement Platform by December 5, 2024, at 4:00 PM EST, with a non-mandatory pre-proposal conference scheduled for November 13, 2024. Potential bidders are required to submit questions via email to jenna.allen@ocfl.net by November 15, 2024, at 5:00 PM EST. The contract term is five years with a potential five-year renewal option, and the county intends to make a single award on an all-or-none basis.

The solicitation does not specify specific set-aside designations or restrictions for disadvantaged enterprises. The contractor will be required to establish a $40,000 annual Marketing Fund and a $500,000 Technology Improvement Capital Investment Fund to support OCCC's digital advertising capabilities. The financial structure includes a revenue share model where the selected vendor will pay the OCCC 50% of gross advertising sales for permanent/fixed displays and 35% for temporary/mobile displays. While no incumbent vendor is explicitly mentioned, the RFP indicates an existing Digital Signage Network that the new contractor must integrate and enhance. Additional financial commitments include supporting co-advertising efforts and potentially providing promotional client gifts. The precise award value is not directly specified, but the revenue share and investment requirements suggest a significant financial opportunity for the selected digital advertising services provider.