Brand Campaign and Strategic Communications Plan

Texas State University's Division of Marketing and Communications is seeking proposals for a comprehensive brand campaign and strategic communications plan through Solicitation #754-TXST-2025-RFP-396-VPMkCom. The university is looking to engage a dynamic and highly collaborative brand strategy firm to develop a new institutional brand campaign, with a specific focus on creating a strategic communications approach that aligns with the university's 125th anniversary. The solicitation requires potential vendors to submit detailed proposals that demonstrate expertise in developing comprehensive brand strategies for higher education institutions. Proposals must be submitted electronically through the university's procurement portal (bids.sciquest.com) by February 14, 2024, at 12:00 PM Central Standard Time. While specific evaluation criteria are not explicitly detailed in the provided documents, it is anticipated that the selection will be based on the firm's creative approach, strategic thinking, understanding of higher education branding, and ability to develop a cohesive communication strategy that reflects Texas State University's unique identity and strategic goals.

The solicitation documents do not provide explicit information about set-aside designations, specific vendor restrictions, or potential budget ranges for the brand campaign project. No incumbent vendors or current contractors are identified in the available materials. The procurement appears to be open to qualified brand strategy and communications firms without apparent limitations on business size or type. The university's procurement portal link suggests that additional detailed requirements and potential restrictions may be available in the full solicitation documents. The project is tied to the university's 125th anniversary celebration, which may influence the thematic approach and strategic positioning of the proposed brand campaign. Interested firms are strongly encouraged to access the complete solicitation details through the bids.sciquest.com portal to obtain comprehensive information about submission requirements, potential award value, and specific evaluation criteria.