Airport Terminal Advertising Concession
Closed State & local contract opportunity
- Solicitation number
- 032825
- State
- South Carolina
- Responses due
Opportunity facts
- Jurisdiction
- NIGP codes
- UNSPSC codes
- 55121904 Billboards
- 80141619 Customer relationship center CRC management services
- 80171503 Public relations situation and issues and risk analysis
- 82101505 Handbill or coupon advertising
- 80171602 Online and social media publicity service
- 80171901 Volunteer relations and management and engagement
- 82101506 Transit advertising services
- 82101507 Shopping news or advertising or distribution service
- 82101604 Cinema advertising
- 82101701 Banner advertising services
Show all 29
- 82101801 Advertising campaign services
- 82101802 Advertising production service
- 93151502 Public enterprises information or control systems services
- 82101501 Billboard advertising
- 82101800 Advertising agency services
- 80141627 Cooperative or shared advertising management service
- 80141623 Merchandising service
- 80171603 Publicity and marketing advisory service
- 82101502 Poster advertising
- 82101700 Aerial advertising
- 55121725 Signage kits
- 80170000 Public relations and professional communications services
- 82100000 Advertising
- 80171600 Publicity and marketing support services
- 80171900 Stakeholder management and relations services
- 82101500 Print advertising
- 80171601 Trade and tourism familiarization service
- 82101508 Trade or service directory or yellow page advertising
- 82101702 Skywriting advertising services
- Point of contact
-
- Victoria Moyer victoria.moyer@bcgov.net (843) 255-2295
Opportunity details come from procurement.opengov.com. Updated .
About this opportunity
Hilton Head Island Airport is seeking a qualified airport advertising concession firm through a Request for Proposal (RFP) to comprehensively manage its terminal advertising program. The selected vendor will be responsible for developing a strategic business plan, creating marketing and sales strategies, managing advertising space sales, designing and installing both physical and digital advertising displays, and providing monthly performance reports. The contract requires firms to have at least five years of experience in airport marketing or concession management, with a comprehensive evaluation process using a 100-point scoring system. Key evaluation criteria include: Firm's Overall Experience & Background (30 points), Firm's Execution Plan (25 points), Firm's Operation Work Plan (30 points), and Minimum Annual Guarantee & Percentage Fee Rate (15 points). The RFP was posted on May 7, 2025, with proposals due on March 28, 2025, and a mandatory virtual pre-proposal meeting scheduled for March 12, 2025, at 2:00 pm EST. The contract term is three years, with the potential for one additional three-year renewal period, and will cover comprehensive management of the airport's advertising program, including innovative digital displays and marketing software.
The RFP does not explicitly mention specific set-aside designations or restrictions for disadvantaged enterprises. The contract requires electronic submission through the Procurement Portal and includes specific insurance coverage requirements with minimum limits for workers' compensation, commercial general liability, automobile liability, and umbrella liability. While no incumbent vendor is mentioned, the airport seeks a firm that can provide a Minimum Annual Guarantee (MAG) and Percentage Fee structure that offers the best value. The specific financial parameters will be determined through the proposal process, with the successful firm responsible for all advertising program expenses at their own cost. The contract includes a unique "trade for space" provision, allowing the airport to potentially exchange advertising space for community partnership opportunities at the Airport Director's discretion. Though exact financial values are not specified in the documents, the proposal will require detailed financial statements and a proposed MAG and Percentage Fee structure as part of the evaluation process.
Opportunity text
The Hilton Head Island Airport is seeking qualified airport advertising concession firms through the Request for Proposal (RFP) process to submit proposals for the comprehensive management, marketing, operation, and maintenance of the terminal advertising program, which includes digital displays, marketing software, and ongoing business plan development. Hilton Head Island Airport aims to increase revenues by enhancing its advertising program. This involves ensuring that the program's design aligns seamlessly with the airport's overall aesthetics and reflects the unique characteristics of the surrounding region it serves. The selected firm will coordinate all phases of the advertising concession program at the airport including but not limited to:
- Formulate comprehensive business strategy to align with organizational objectives.
- Develop detailed marketing and sales plan, including target audience identification and distribution strategies.
- Provide recommendations for innovative advertising assets to enhance brand visibility.
- Manage sales of advertising space, including contract negotiations and client relations.
- Manage the design, production, and installation of advertising displays across both physical and digital platforms.
- Ensure smooth operation of digital displays by providing and maintaining software access.
- Generate and analyze monthly reports to track advertising effectiveness and inform future strategies. Provide the Hilton Head Island Airport with monthly reports as requested.
- At Hilton Head Island Airport's sole discretion, provide the airport with a list of available inventory that can be incorporated into a "trade for space" program to enhance the airport's position within the Hilton Head Island community. The contract should include opportunities for the airport to trade "open" and not contracted in terminal advertising space for community partnership opportunities at the discretion of the Airports Director.
This endeavor extends the opportunity for non-exclusive rights and entails complete accountability for the design, fabrication, installation, operation, maintenance, and commercialization of advertising space across the airport premises. The awarded firm will also assume responsibility for the management of the advertising program, which involves steering its strategic direction and day-to-day functions at its own expense.
Per the RFP requirements, submissions will be accepted from experienced firms with a demonstrated track record in managing airport terminal advertising programs, along with proficiency in digital display management, marketing software utilization, and continuous business plan refinement. The selected firm must exhibit the capability to meet industry standards in all aspects of the advertising program's operation while ensuring compliance with pertinent regulations and guidelines. Firms must meet the minimum qualifications listed in Attachment A in order to be qualified to submit a proposal for this RFP.
The contract award shall be for a three (3) year period that may be renewed for one (1) additional three (3) year period.
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