RFP 25-22 Advertising Creative Services

San Jacinto Community College District (SJCCD) in Harris County, Texas, is seeking advertising creative services through RFP #25-22, soliciting comprehensive proposals from qualified firms to develop a full-scale advertising campaign. The procurement requires extensive creative deliverables, including radio and television commercials, print advertisements, out-of-home/billboard ads, and digital advertisements in both English and Spanish versions. All creative work must adhere to the college's brand standards, utilize local talent when possible, and be filmed within Harris County. The RFP was posted on March 10, 2025, with proposals due by April 4, 2025, and potential virtual presentations/interviews for top-ranked firms scheduled between April 21-22, 2025. Evaluation will be conducted by a committee using a 100-point scoring system, allocating points across firm qualifications (20 points), personnel qualifications (10 points), scope understanding (30 points), references (5 points), exceptions (5 points), and price proposal (30 points). Additional interviews could potentially add up to 20 more points to the final selection process.

While no specific set-aside designations for historically underutilized businesses are mentioned, contractors utilizing subcontractors must track and report diversity classifications for statistical purposes. The contract is set to run through project completion, no later than August 31, 2025, with a total budget not exceeding $100,000. Proposers are required to submit creative costs, production costs, and administrative costs through the IonWave e-bidding platform. The procurement appears to be open to a wide range of advertising and creative service firms capable of meeting the comprehensive campaign requirements. The highest-rated proposer is likely to be recommended for the advertising creative services contract, with the evaluation focusing on the firm's ability to create impactful, brand-aligned marketing materials that effectively communicate the college's message in both English and Spanish markets.