JTA Advertising & Naming Rights

The Jacksonville Transportation Authority (JTA) in Duval County, Florida is issuing a Request for Proposals to procure exclusive advertising sales and management services for its transit assets. The selected firm will serve as JTA's advertising and naming rights partner, responsible for maximizing revenue, ensuring brand alignment, and maintaining quality standards across all placements. The advertising inventory encompasses 120 bus shelters, 133 fixed-route buses, 1,182 interior bus cards, digital displays at NAVI stations and autonomous vehicles, 100 Connexion paratransit vehicles, and naming rights opportunities for select JTA facilities and stations. The proposer must deliver a comprehensive sales strategy, demonstrate technical capability and design expertise, and provide detailed advertiser rate cards for all asset categories including production, installation, and removal services. Proposals will be evaluated using a best-value analysis framework considering qualifications, sales strategy, technical approach, design capabilities, and cost, with a maximum possible score of 100 points and a minimum threshold of 70 points for shortlist consideration. The cost proposal represents 20 percent of the total evaluation score and must include revenue forecasting assumptions and an internal JTA rate card for production and installation services. The pre-proposal meeting is scheduled for February 3, 2026, at 10:30 a.m., with proposals due February 24, 2026, at 2:00 p.m. ET. The contract term is five years with two optional one-year renewal periods.

This is a federally funded professional services contract requiring compliance with DBE/SBE participation mandates under 49 CFR Part 26, with JTA's annual small business participation goal of 30 percent. Proposers must demonstrate financial stability, organizational capacity, and a minimum of five years of relevant experience managing multi-modal transit advertising programs, supported by at least three professional references. Required certifications include debarment certifications, E-Verify compliance affidavits, non-collusion certificates, and registration in the System for Award Management (SAM), with all organizations required to be in good standing with the State of Florida. The pricing structure mandates a Minimum Annual Guarantee (MAG) of $1,500,000 per year to JTA, with JTA receiving 40 percent of all gross revenues exceeding the annual guarantee, and proposers must secure a minimum of $200,000 in annual documented media trade value for JTA use. While no incumbent vendor or specific current contractor is identified in the available documentation, the contract represents a significant revenue opportunity for qualified advertising management firms capable of managing complex, multi-asset transit advertising portfolios with demonstrated expertise in digital and traditional advertising channels.