RFI I26122, Integrated Out-of-Home and Digital Marketing Services

The Cobb County School District (CCSD) in Georgia has issued RFI I26122 seeking information on integrated out-of-home (OOH) and digital marketing services to support an expanded paid media approach. This Request for Information (RFI), rather than a traditional Request for Proposal, is designed to gather vendor capabilities and information for potential acquisition. The primary objective is to develop a coordinated marketing strategy that combines out-of-home advertising with measurable digital actions, with the initial priority use case focusing on lead generation for Cobb Virtual Academy (CVA). Secondary applications may extend to broader enrollment messaging and Ed-SPLOST initiatives. Prospective vendors should be prepared to demonstrate expertise in integrating OOH awareness campaigns with digital conversion tracking and analytics, as the district seeks to tie advertising activities directly to measurable outcomes. The RFI was posted on April 28, 2026, with a submission deadline of May 19, 2026. Interested vendors should access the complete opportunity details and submission requirements through the designated bonfirehub portal at https://cobbk12.bonfirehub.com/portal/?tab=openOpportunities.

The documentation provided does not specify any set-aside designations, restrictions on responder types, or disadvantaged enterprise requirements for this RFI. No incumbent vendors or current contractors are identified in the available materials. Similarly, no information regarding possible award values, budget ranges, or existing technology infrastructure that would require vendor integration is disclosed in the summary documentation. The CCSD explicitly reserves the right to consider any and all resources for acquisition, indicating a flexible approach to vendor selection and contract structure. Interested organizations should consult the full RFI documentation on the bonfirehub portal for comprehensive details regarding submission requirements, evaluation criteria, and any additional specifications relevant to their response.