Proprietary Purchase Invitation for Bid for Media Services for Texas Historical Commission Historic Sites to Advertise on Digital Billboards in Houston Hobby Airport

The Texas Historical Commission (THC) has issued an Invitation for Bid (IFB) numbered 808-26-260123 for media services focused on digital billboard advertising at Houston Hobby Airport. The procurement seeks a vendor with a minimum of 10 years of experience in digital advertising, specifically targeting an advertising platform capable of planning, buying, and measuring digital display advertisements. The contract period is anticipated to run from October 2025 through August 31, 2026, with bids due on October 8, 2025, at 2:00 PM CST. THC requires a vendor that can effectively showcase and promote historic sites through digital billboard placements, with a focus on comprehensive advertising strategy and measurement capabilities. The solicitation emphasizes the need for a sophisticated digital advertising approach that can effectively reach audiences through airport digital billboard platforms. Evaluation criteria will likely include vendor experience, technical capabilities, proposed pricing, and alignment with THC's marketing objectives. The procurement is structured as a proprietary purchase with a class/item code of 915-10 for Digital Advertising services.

The IFB includes specific considerations for Historically Underutilized Business (HUB) participation, indicating a strong preference for diverse vendor engagement and subcontracting opportunities. THC has established percentage goals for contract awards to minority and disadvantaged businesses, suggesting a commitment to inclusive procurement practices. The agency reserves the right to award the contract to the bidder providing the best overall value to the state and maintains flexibility to potentially make multiple awards. While a specific contract value is not explicitly stated, the procurement suggests a lump-sum pricing model for the digital billboard advertising period. The solicitation does not guarantee a minimum volume of services, which indicates potential variability in actual project scope. Vendors will need to demonstrate not only technical proficiency in digital advertising but also an understanding of THC's mission to promote and market historic sites through innovative digital media strategies. Interested vendors should carefully review the full IFB documentation to ensure complete compliance with all procurement requirements and submission guidelines.