Notice of Intent for Sole-Source Award - Lamar Advertising

Closed Pre-Solicitation Posted

Solicitation number
W50S9E26QM006
Agency
Responses due
Set-aside
Total Small Business

Opportunity facts

NAICS code
541850 Indoor and Outdoor Display Advertising
PSC
R701 Support- Management: Advertising
Place of performance
Camp Murray, Washington 98430, United States
Points of contact

Notice details come from SAM.gov. Updated .

About this opportunity

The 194th Wing Contracting Office intends to award a sole-source contract to Lamar Advertising for a 52-week advertising campaign across Pierce County City Buses and Spokane park benches, with a notice-of-intent comment period closing August 8, 2026. The procurement is set aside 100 percent for small business. Lamar Advertising holds exclusive authorization for the advertising spaces involved; the justification cites no other companies as having equivalent access to these display locations. The campaign encompasses 74 displays. No competitive award is anticipated. NAICS 541850 (Indoor and Outdoor Display Advertising) and PSC R701 (Support–Management: Advertising) apply.

Notice text

In accordance with RFO 5.101(c), The 194th Wing Contracting Office issues the following Pre Solicitiation notice:

1) Point of Contact:

See attached in contact information

2) 100% Small business set-aside

3) See PSC and NAICS listed in the general information.

4)(i) Description - The following requirement is intended to be awarded to Lamar Advertising as a sole-source procurement for fulfillment:

Advertisement Mix, Pierce County City Buses, Spokane park benches

  • 52 week ad campaign (74 Displays)

(4)(vii) Lamar Advertising is the chosen advertising company for Pierce County public transport. All other companies would be an unnecessary third party for the requirement and no equivalent companies are known to have authorization for the same advertising spaces. As such, the proposed contract action is not being considered for competitive award.

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