Notice of Intent to Sole Source: Hawaii Air National Guard Recruitment Advertising with UH Athletics
Closed Special Notice Posted
- Solicitation number
- W50SLF-26-Z-1CC1
- Agency
-
Army National Guard
Department of the Army, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Honolulu, Hawaii, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Hawaii Air National Guard issued a notice of intent to sole source a firm-fixed-price contract to Learfield College, LLC for recruitment advertising services, with capability statement responses due by 7:00 AM Hawaii Standard Time on August 24, 2026. The authority for other than full and open competition is 10 United States Code 3204(a)(1), implemented by Revolutionary FAR Overhaul 6.103-1, based on Learfield's status as the sole designated multi-media rights holder for University of Hawaii Athletics.
The contract will fund advertising services to recruit 18-to-25-year-old physically fit young adults into the HIANG. Work includes physical and digital billboard advertising and on-site activation and engagement opportunities at University of Hawaii athletic events and venues. Learfield is deemed the only responsible source capable of providing advertising services at the specified university locations and events.
The NAICS code is 541850 (Indoor and Outdoor Display Advertising); PSC code is R701 (Support—Management: Advertising). While this notice is not a competitive procurement, interested parties may submit a written capability statement demonstrating clear, compelling, and convincing evidence that competition would benefit the Government. Statements must be sent to Jonathan Ringor at jonathan.a.ringor.mil@army.mil with reference number W50SLF-26-Z-1CC1 in the subject line; telephone responses will not be accepted. The Government retains sole discretion to compete or not compete the procurement based on responses received.
Notice text
The Hawaii Air National Guard (HIANG) intends to issue a sole source, firm-fixed-price contract to Learfield College, LLC. The authority permitting other than full and open competition for this acquisition is 10 United States Code 3204(a)(1), as implemented by Revolutionary FAR Overhaul (RFO) 6.103-1, "Only one responsible source and no other supplies or services will satisfy agency requirements."
A Request for Quote (RFQ) will be issued to Learfield College, LLC to provide advertising services to engage with the target demographic (18-25 year old physically fit young adults) for potential recruitment into the HIANG. The work includes providing physical and digital billboard advertising and on-site activation/engagement opportunities at various University of Hawaii athletic events and venues.
Learfield College, LLC is the designated multi-media rights holder for the University of Hawaii Athletics and, as such, is the only source capable of providing the required advertising services at the specified university locations and events.
The designated North American Industry Classification System (NAICS) Code is 541850, Indoor and Outdoor Display Advertising, with a corresponding size standards in number of dollars is: $34.5 million.
Please note that this notice of intent is not a request for competitive quotes. However, any interested party who believes it can meet the requirements is invited to submit a complete and detailed capability statement in writing. The response must show clear, compelling, and convincing evidence that competition would be advantageous to the Government.
Capability statements must be submitted no later than 7:00 AM Hawaii Standard Time, 24 August 2026, to Jonathan Ringor at jonathan.a.ringor.mil@army.mil with W50SLF-26-Z-1CC1 in the subject line. No telephone responses will be accepted.
A determination by the Government not to compete this proposed procurement based upon responses to this notice is solely within the discretion of the Government. This notice does not obligate the Government to award a contract or to pay for any information provided in response.
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